The Challenge
DoorDash is scaling its consumer growth engine and needs a paid search leader to own one of the largest SEM portfolios in the industry. You'll manage a nine-figure annual budget across Google, Apple, Bing, and emerging AI platforms while building and mentoring a team of 3 direct reports.
Your Mission
Audit existing paid search strategy across all channels and identify 15-20% efficiency gaps through incrementality testing and MMM analysis
Establish baseline CAC/LTV metrics and set Q1 targets for New Customer Acquisition and Churned Customer Resurrection cohorts
Onboard and align direct reports on campaign taxonomy, bid optimization workflows, and weekly performance review cadence
Launch 2-3 pilot tests on emerging AI-driven search platforms and document learnings for scaled rollout
Grow MAU by 8-12% while maintaining or improving CAC efficiency across all paid search channels
Scale feed-powered campaigns (DSA, Shopping, Performance Max) to represent 35-40% of total paid search spend with demonstrated incrementality
Develop and present quarterly strategic recommendations to leadership on New Customer Acquisition roadmap with 12-month forecasts
Build high-performing team: complete 360 reviews, identify 1-2 promotion-track direct reports, reduce campaign execution cycle time by 25%
KPIs You'll Own
CAC (Cost per Acquisition)
Target cost to acquire a new customer, tracked by channel and cohort to optimize budget allocation.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid search, but viewed through incrementality lens rather than last-click attribution.
LTV:CAC Ratio
Lifetime value of acquired customer versus acquisition cost; primary lever for budget efficiency optimization.
Incremental Volume
True incremental conversions from paid search measured via lift testing and MMM, not attributed volume.
MAU Growth Rate
Monthly active user growth percentage driven by paid search channels, tracked month-over-month and year-over-year.
Churn Reactivation Rate
Percentage of churned customers successfully reactivated through paid search resurrection campaigns.
Tools & Stack
Your Team
Your Manager
Senior Manager, Head of Paid Search
Current Team
Hiring manager role to lead 2-3 direct reports focused on campaign execution and bid optimization
New role or growth within existing team to support expanding paid search portfolio
The Package
Salary
$180K-$220K base
Remote
On-site in New York, NY (Full-time)
Benefits & Perks
Company Intelligence
DoorDash is a leading on-demand delivery platform connecting consumers with local restaurants and businesses. The company's mission is to grow and empower local economies through intelligent, last-mile delivery technology. DoorDash operates at massive scale with billions in annual GMV.
Is This Role For You?
- You've managed $50M+ annual paid search budgets and can optimize beyond vanity ROAS metrics
- You're hands-on with feed-powered campaigns (DSA, Shopping, Performance Max) and understand auction dynamics at scale
- You've led teams through growth phases and genuinely enjoy mentoring high-performers
- You're hungry to experiment with emerging AI search platforms and can translate test learnings into strategy
- You thrive in data-driven environments where incrementality testing and MMM inform every major decision
- You're looking for a predominantly remote role—this is on-site in New York
- You view paid search as a tactical, set-and-forget channel rather than a strategic growth driver
- You lack experience managing teams or prefer individual contributor work
- You're uncomfortable making decisions with ambiguous data or running continuous experiments
Interview Process
Initial Screening
Recruiter call focused on SEM background, budget scale experience, and team leadership track record
Hiring Manager Round
Deep dive with Senior Manager on paid search strategy, incrementality measurement, and approach to feed-powered campaigns
Case Study / Take-Home
Real or realistic paid search scenario requiring budget allocation, channel mix recommendation, and incrementality analysis
Cross-Functional Panel
Conversations with product, analytics, and other growth leaders on collaboration style and strategic thinking
Leadership Round
Conversation with Director or VP of Growth on vision alignment and 6-12 month growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.