The Challenge
Decisions is building a lean, high-velocity B2B growth engine and needs a hands-on Growth Marketing Manager to execute campaigns that directly move pipeline and revenue. You'll partner with a seasoned Head of Demand Generation in Bogota, learning modern martech and growth strategy while owning real campaigns from concept to launch.
Your Mission
Launch 3+ multi-channel demand gen campaigns end-to-end with zero execution errors and on-time delivery
Establish weekly performance dashboards tracking MQLs, CPL, conversion rates, and pipeline contribution
Document and standardize 2 campaign playbooks (email nurture + landing page best practices) for team repeatability
Execute first A/B test across email or landing page with documented hypothesis and learnings
Own full lifecycle of 8+ campaigns with measurable impact on pipeline contribution and campaign ROI
Reduce campaign launch time by 20% through process optimization and bottleneck removal
Scale top 3 performing campaign variations and achieve 15%+ improvement in conversion rates through iteration
Build lead routing and nurture workflows that improve sales follow-up efficiency and MQL-to-SQL conversion by 10%+
KPIs You'll Own
MQL Volume
Weekly/monthly qualified leads generated through campaigns you execute.
Campaign ROI
Revenue impact vs. campaign spend across all demand gen initiatives.
Cost Per Lead (CPL)
Average acquisition cost per marketing qualified lead by channel.
Conversion Rate
Landing page and email conversion rates across A/B tests and campaign variations.
Pipeline Contribution
Percentage of qualified pipeline influenced by your campaigns.
Campaign Launch Speed
Days from brief to live campaign execution.
Tools & Stack
Your Team
Your Manager
Head of Demand Generation
Current Team
Lean marketing team; you'll report directly to Head of Demand Gen
New role to accelerate demand gen initiatives
The Package
Salary
$55K-$75K COP base
Remote
On-site in Bogota, D.C., Colombia
Benefits & Perks
Company Intelligence
Decisions is a B2B SaaS company building a high-growth marketing engine. They operate a lean marketing team where execution speed is the competitive advantage. The company is focused on demand generation and pipeline acceleration.
Culture
High-ownership, bias-for-action culture. Lean teams. Direct feedback. Impact-driven.
Is This Role For You?
- You have 5+ years marketing/growth/demand gen experience and want hands-on execution in a lean B2B SaaS team
- You're obsessed with operational excellence, campaign hygiene, and moving projects from brief to live without errors
- You love data, dashboards, and A/B testing—you can spot optimization opportunities and act on them
- You thrive in high-velocity environments where you own real campaigns and see direct impact on pipeline and revenue
- You're looking for a purely strategic role—this is execution-heavy with hands-on QA, coordination, and hustle
- You need remote flexibility—this is on-site in Bogota and requires strong in-person collaboration
- You're early-career (less than 5 years) and want to learn theory first—you need proven GTM chops to execute at pace
Interview Process
Initial Screening
Intro call with hiring manager covering your growth marketing background and experience with martech tools.
Case Study / Portfolio Review
Walk through 1-2 campaigns you've executed: strategy, execution, results, and what you'd do differently.
Technical Martech Assessment
Discussion of HubSpot/Salesforce workflows, dashboarding, and A/B testing approach.
Team Fit Meeting
Conversation with Head of Demand Generation on working style, ownership, and learning goals.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.