The Challenge
Customertimes needs a hands-on growth marketer to build and scale their B2B digital engine from the ground up. You'll own the full funnel—from LinkedIn Ads and email to events—with laser focus on generating measurable, sales-qualified pipeline for enterprise buyers across Latin America.
Your Mission
Set up HubSpot attribution modeling and reporting dashboards that clearly tie marketing activities to pipeline and revenue
Launch and optimize first LinkedIn Ads campaigns targeting 3-5 key accounts or segments with defined messaging
Establish weekly sync cadence with Sales/SDR teams; document account targeting, handoff criteria, and follow-up workflows
Audit and execute first integrated campaign (email + content + ads) with clear conversion metrics end-to-end
Demonstrate $XXK in attributed pipeline generated through digital programs; establish baseline ROI by channel
Scale LinkedIn Ads and email programs across 2-3 campaigns; A/B test messaging and offers in competitive B2B space
Design and execute first ABM program using 6sense or similar platform; measure account engagement and pipeline velocity
Lead 1-2 event-led campaigns (virtual or in-person) with integrated digital support; report on attendee-to-pipeline conversion
KPIs You'll Own
Pipeline Generated (MQL → SQL → Opportunity)
Total attributed pipeline value and volume from digital marketing programs, tracked through HubSpot.
Cost Per Pipeline Dollar (CPPL)
Marketing spend divided by pipeline generated; your north star for budget optimization and ROI.
LinkedIn Ads Conversion Rate & Cost Per Lead
Click-through rate, lead conversion rate, and cost per SQL; the primary paid channel for B2B in this role.
Email Engagement & Reply Rate
Open rate, click rate, and reply rate on outbound campaigns; measure message resonance and relevance.
Sales Cycle Velocity (days from lead to close)
Average time for leads to progress through stages; identifies bottlenecks and campaign quality.
HubSpot Data Quality Score
Completeness and accuracy of lead and account data; ensures reporting credibility and sales alignment.
Tools & Stack
Your Team
Your Manager
Head of Marketing or VP Revenue
Current Team
Unknown; likely small/distributed marketing team across LATAM
New role to scale B2B digital engine
The Package
Salary
$55K-$75K ARS base (est. ~$13K-$18K USD annually at 2026 LATAM junior rates)
Remote
On-site in Greater Buenos Aires, Argentina (100% in-office despite 'remote opportunity' mention—clarify in interview)
Benefits & Perks
Company Intelligence
Customertimes is a B2B services or consulting firm operating across LATAM (Brazil, Colombia, Argentina, Peru, Costa Rica, Mexico). They're scaling their marketing engine to generate measurable pipeline from enterprise and upper mid-market buyers. Company size, funding, and specific focus area not disclosed.
Customers
Enterprise and upper mid-market firms ($500M–$10B+ revenue)
Is This Role For You?
- You've run 5–8+ years of hands-on B2B digital marketing (LinkedIn Ads, email, content syndication) and can prove pipeline impact with numbers
- You're fluent in HubSpot: campaigns, attribution, reporting, and data hygiene are your comfort zone
- You thrive in ambiguity, move fast, and aren't afraid to test, fail, and iterate on messaging and offers
- You want to own the full funnel and see your work directly impact revenue—not just vanity metrics
- You're based in or willing to relocate to Greater Buenos Aires for on-site work
- You need a fully remote setup—this is on-site in Buenos Aires despite the job posting saying '100% remote opportunity'
- Your experience is primarily in B2C, demand gen, or brand marketing; this is pure B2B pipeline generation
- You're uncomfortable with data, spreadsheets, and building your own dashboards in HubSpot
- You expect to work independently; this role demands constant collaboration with Sales, SDRs, and cross-functional teams
Interview Process
Screening Call
Recruiter confirms HubSpot depth, B2B background, and willingness to work on-site in Buenos Aires.
Growth Marketing Manager Round
Deep dive into your most successful campaign: attribution setup, channel mix, A/B tests, and pipeline impact. Bring case studies.
HubSpot Skills Assessment
Technical screening: set up attribution model, build a reporting dashboard, discuss data governance and hygiene practices.
VP/Head of Sales Alignment Round
Conversation about SDR collaboration, sales cycle, and how you'll measure and report pipeline. Expect questions on CAC and velocity.
Final Call with Leadership
Culture fit, ambition, and long-term growth plans. Clarify role scope, travel expectations, and LATAM market knowledge.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.