The Challenge
Cult Gaia is a luxury lifestyle brand born in LA, known for heirloom accessories that command a second look. You'll drive integrated marketing across digital and brand channels to elevate the brand while hitting commercial targets in a competitive fashion space.
Your Mission
Map current marketing tech stack and audit agency performance across PPC, SEO, SEM; identify quick wins on ROAS and CAC
Co-create seasonal marketing plan with VP of Digital translating business OKRs into channel-specific tactics
Establish daily/weekly/monthly reporting cadence with clear KPI dashboards for stakeholder visibility
Audit and optimize CRM strategy; launch one retention or referral initiative
Execute 2-3 integrated seasonal campaigns measuring lift in brand awareness and customer acquisition cost vs. industry benchmarks
Grow email/SMS subscriber base by 25%+ and increase retention cohort revenue by 15%
Build and scale influencer partnership pipeline with 10+ active brand ambassadors driving trackable revenue
Reduce paid media CAC by 20% through continuous optimization and creative testing
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across all channels; benchmark against fashion retail benchmarks and trend weekly.
Return on Ad Spend (ROAS)
Monitor ROAS for PPC, SEM, and social; target channel-specific benchmarks and optimize allocation.
Email/SMS Open & Conversion Rate
Track engagement and revenue per email/SMS send; test subject lines and send times for lift.
Brand Awareness & Consideration
Monitor social reach, impressions, and sentiment; survey brand lift lift post-campaign.
Customer Lifetime Value (CLV)
Track repeat purchase rate and AOV by cohort to measure retention and referral program impact.
Tools & Stack
Your Team
Your Manager
VP of Digital
Current Team
Not specified; cross-functional: Creative, PR, Merchandising, Sales, Product, Customer Service
New role or backfill unknown
The Package
Salary
$95K-$130K base
Remote
On-site, Los Angeles Metropolitan Area
Benefits & Perks
Company Intelligence
Cult Gaia is a Los Angeles-born luxury lifestyle brand known for heirloom accessories and objects d'art. Founded as an accessories label, the brand has scaled into ready-to-wear, shoes, and broader lifestyle offerings. The company is defined by beautiful, timeless pieces and a commitment to design aesthetics.
Is This Role For You?
- You've managed marketing teams in fashion/luxury and shipped campaigns that moved the needle on both brand and revenue
- You're data-driven: you live in Google Analytics, understand ROAS, and optimize relentlessly
- You thrive in collaborative environments and can translate business strategy into creative briefs
- You have hands-on experience with paid media (PPC, SEM, social), email/CRM, and influencer strategy
- You're looking for a remote-first role; this is on-site LA
- You're uncomfortable managing budgets, vendors, and agencies with a focus on measurable ROI
- You lack 2+ years of team leadership or 5+ years of marketing experience
Interview Process
Initial screening
Phone call with recruiter to confirm background and cultural fit
Case study / portfolio review
Walk through past campaigns: strategy, execution, results, and learnings
Hiring manager conversation
Deep dive with VP of Digital on vision, strategy, and cross-functional collaboration
Team meeting
Meet with Creative, PR, or Merchandising leads to assess collaboration style
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.