The Challenge
Connect Tech+Talent needs a marketing director who can build scalable demand generation engines and tie marketing directly to pipeline revenue. You'll own the full funnel-from ABM campaigns to field marketing-while keeping sales aligned and results measurable.
Your Mission
Audit current demand gen stack (HubSpot, Salesforce, paid channels) and identify quick wins to improve MQL-to-SQL conversion
Establish baseline KPIs for lead volume, CPL, CAC, and pipeline contribution across all channels
Map and plan 2-3 major events/webinars with clear pre/post engagement playbooks
Align with sales on ICP definition, lead scoring criteria, and sales enablement content gaps
Launch optimized multi-channel demand program (paid, email, ABM, content syndication) hitting pipeline targets
Implement lead scoring and lifecycle nurturing programs reducing MQL-to-SQL friction by 20%+
Execute 4+ major events/field programs with documented ROI and pipeline attribution
Build repeatable monthly performance dashboards showing marketing contribution to sales targets
KPIs You'll Own
Marketing-Sourced Pipeline
Revenue value of opportunities sourced by marketing campaigns and events, tracked monthly.
MQL-to-SQL Conversion Rate
Percentage of marketing qualified leads that sales accepts and converts to opportunities.
Cost Per Lead (CPL)
Average cost to acquire a qualified lead across all demand generation channels.
Customer Acquisition Cost (CAC)
Fully blended cost to acquire a customer attributed to marketing efforts.
Event ROI
Pipeline value and pipeline influence generated per event divided by total event investment.
Sales Alignment Score
Qualitative feedback from sales leadership on lead quality, enablement, and partnership effectiveness.
Tools & Stack
Your Team
Your Manager
VP or Chief Revenue Officer (implied)
Current Team
Likely small team; details not provided
Backfill or new expansion role for growth-stage company
The Package
Salary
$160K-$200K base
Remote
On-site: Virginia or New York (no hybrid/remote flexibility mentioned)
Benefits & Perks
Company Intelligence
Connect Tech+Talent operates in the IT B2B/SaaS space, likely serving enterprise clients. The company is scaling demand generation and needs strong marketing leadership to drive pipeline and revenue impact.
Is This Role For You?
- You've built demand gen programs from scratch and can prove pipeline impact with hard numbers
- You thrive on ABM, events, and multi-channel campaigns-not just brand or content marketing
- You're equally comfortable with data, dashboards, and Salesforce as you are with storytelling and sales leadership
- You want full ownership of a marketing function with direct influence on revenue and no corporate politics
- You need remote/hybrid flexibility-this is on-site only in NY or VA
- You're averse to hands-on execution; this director role expects strategic AND tactical work
- You lack proven B2B SaaS demand gen experience with measurable pipeline attribution
Interview Process
Phone Screen
Recruiter validates demand gen background, event experience, and on-site location feasibility
First Round: Marketing Strategy Deep Dive
Discuss how you'd approach demand gen for an IT B2B SaaS company; bring a case study of a campaign you built and its pipeline impact
Second Round: Sales & Leadership Alignment
Meet with VP of Sales or Chief Revenue Officer to discuss ICP definition, lead quality, and cross-functional collaboration
Final Round: Executive Interview + Culture Fit
CEO or leadership team interviews for vision alignment, leadership style, and overall fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.