The Challenge
High-performance hair care brand scaling DTC with clean botanical positioning needs a Marketing Manager who speaks fluent Meta, TikTok, and Google. You'll own the full digital growth engine-from paid media optimization to retention strategy-reporting to a founder-led team that moves fast and obsesses over ROAS.
Your Mission
Audit current paid media performance across Meta, TikTok, Google, and Pinterest; identify top 3 optimization opportunities and implement testing framework
Own daily/weekly performance dashboards and reporting; establish baseline CAC, ROAS, and MER by channel with clear forecasting model
Brief creative team on performance insights; launch 2-3 high-potential campaign concepts with A/B testing plan
Map full funnel strategy with wider marketing team; identify gaps in awareness, acquisition, conversion, and retention workflows
Achieve 15-20% improvement in blended ROAS through optimized media mix and creative testing across channels
Scale top-performing channels by 25-30% while maintaining or improving CAC efficiency
Build and execute retention program (email, SMS, affiliate) targeting 10%+ lift in repeat purchase rate
Deliver quarterly insights report on competitive landscape, consumer behavior trends, and DTC benchmarks in beauty; inform product and positioning roadmap
KPIs You'll Own
ROAS (Return on Ad Spend)
Track blended ROAS across paid channels; target improvement through optimization and creative iteration.
CAC (Customer Acquisition Cost)
Monitor cost-per-acquisition by channel; ensure efficiency gains as volume scales.
MER (Marketing Efficiency Ratio)
Global marketing efficiency; measure revenue generated per dollar spent across all channels.
Repeat Purchase Rate & LTV
Own retention metrics; track repeat customer rate and lifetime value improvement quarter-over-quarter.
Campaign A/B Test Win Rate
Percentage of tests run across ads, landing pages, email, SMS that beat control and drive insights.
Tools & Stack
Your Team
Your Manager
VP of Marketing / Founders
Current Team
Creative team, external paid media agency, wider marketing team (email, SMS, affiliate)
New role to scale digital growth operations
The Package
Salary
$85K-$120K
Remote
On-site, Los Angeles Metropolitan Area
Benefits & Perks
Company Intelligence
Fast-growing, high-performance hair care brand built on heritage, ritual, and clean botanical innovation. They're scaling DTC with a performance-obsessed, data-driven approach to digital growth across paid, owned, and earned channels.
Culture
High-performance, fast-paced, founder-led, data-obsessed, creative-collaborative
Is This Role For You?
- You've scaled DTC campaigns in beauty, personal care, or CPG and can speak to real CAC, ROAS, and retention wins
- You live and breathe Meta Ads Manager, TikTok Ads, and Google Analytics-and can optimize with confidence
- You're equally comfortable briefing creative, interpreting data dashboards, and pitching strategic recommendations to leadership
- You thrive in fast-paced, founder-led teams where you own results and iterate constantly on performance
- You have genuine curiosity about beauty trends, consumer behavior, and what makes hair care content convert
- You prefer brand marketing over performance marketing; this role is metrics-first and ROI-obsessed
- You lack hands-on experience with paid media platforms (Meta, TikTok, Google) or feel uncomfortable diving into daily optimization
- You're looking for remote flexibility or hybrid work; this is on-site in Los Angeles
Interview Process
Initial Screening
Brief conversation about DTC background, beauty/CPG experience, and comfort with performance marketing tools
Technical Deep-Dive
Walk through past campaign case study; discuss ROAS improvement, testing framework, and strategic decisions made
Strategy & Creative Brief
Given a hypothetical brand brief, outline 90-day paid media and funnel strategy; present to VP of Marketing
Founder Conversation
Meet with founder/leadership to discuss vision, brand positioning, growth roadmap, and working style fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.