The Challenge
You'll own the customer and trade marketing engine for a major commercial operation in Peru. This is the strategic connector role between Sales and Marketing—drive profitable growth by executing flawless activations, managing trade budgets, and turning shopper insights into real POS results.
Your Mission
Map current customer marketing landscape: audit existing strategies, MDF/coop spend allocation, and budget compliance across key accounts
Develop Annual Customer Marketing Plan aligned with Sales priorities and secure stakeholder sign-off from Marketing, Sales, and Finance
Launch first customer-specific activation (promotion, visibility, or shopper campaign) with measurable baseline metrics for ROI tracking
Build working relationship with Key Account Managers and establish cadence for Joint Business Plan integration
Execute minimum 3 major customer campaigns with documented sell-in, sell-out, and promotional ROI vs. plan targets
Optimize trade marketing budget allocation based on Nielsen/GfK data analysis, improving efficiency by 10%+ vs. prior year
Lead new product launch across priority retail customers ensuring 95%+ availability and visibility compliance at POS
Establish standardized reporting dashboard tracking KPIs: market share lift, category growth, visibility rates, and shopper behavior trends
KPIs You'll Own
Promotional ROI
Measure return on every trade marketing activity: promotional spend vs. incremental sell-out lift
Market Share by Customer
Track category penetration and growth rates within priority retail accounts
POS Visibility Compliance
Percentage of POP materials, displays, and activations executed as planned in-store
Sell-in vs. Sell-out Gap
Monitor inventory turn and demand signals to optimize assortment and pricing strategies
MDF/Coop Budget Utilization
Track monthly spend vs. plan with compliance documentation and ROI evaluation per customer
New Product Launch Velocity
Days to achieve target availability and visibility in retail channels post-launch
Tools & Stack
Your Team
Your Manager
Head of Marketing or Sales Director (not specified)
Current Team
Works cross-functionally with Key Account Managers, Sales team, Supply Chain, Finance, and field execution teams
New role or backfill—not specified in brief
The Package
Salary
$55K-$75K base
Remote
On-site in Lima, Peru. Regular travel required to customer locations and field sites.
Benefits & Perks
Company Intelligence
A commercial organization operating in Peru with priority retail customer relationships and significant trade marketing investments. The company is scaling customer-centric strategies to drive profitable growth and optimize shopper experiences at point of sale.
Customers
Priority retail customers (CPG/FMCG context implied)
Is This Role For You?
- You've lived trade marketing: 2-4 years executing customer marketing, category management, or key account strategies in retail or FMCG
- You're fluent in data—Nielsen, GfK, retail analytics—and can translate shopper insights into promotional and assortment strategies
- You thrive as the connector role: bilingual (English + Spanish), comfortable negotiating between Sales ambition and Marketing strategy
- You own execution: budget planning, ROI analysis, POS compliance, and you actually track what works vs. what doesn't
- You're happy based in Lima with travel appetite to customer sites and field teams
- You've never managed trade marketing budgets, MDF/coop funds, or measured promotional ROI—this role is execution-heavy, not strategic ideation
- You need remote flexibility: this is on-site in Lima with travel, no negotiation
- Your Spanish is weak: you'll be coordinating with local agencies, field teams, and retailers who expect fluent communication
Interview Process
Screening call
Discuss trade marketing background, SAP/Nielsen experience, and Peru/Lima fit
Case study or work sample
Walk through a past customer marketing plan or promotional ROI analysis you've built
Stakeholder interviews
Conversations with Sales leadership, Key Account Managers, and Finance to assess collaboration fit
Final conversation
Senior marketing or commercial leadership round to align on strategy and growth priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.