The Challenge
Coface is launching Blueberry, a freemium B2B SaaS platform, in France in 2026 and scaling across Europe. You'll own acquisition from day one-building the 0→1 strategy, executing paid campaigns, optimizing funnels, and training regional teams as you expand.
Your Mission
Define and document the acquisition strategy (paid, organic, content) for France launch; select and brief agencies
Set up end-to-end tracking (GTM, events, attribution) and establish baseline reporting dashboards with Data team
Launch initial paid campaigns (Google Ads, Meta, LinkedIn) and optimize landing pages to hit target CPL within 30 days
Define MQL/SQL qualification criteria, sales handoff process, and SLA alignment with Sales team
Scale campaigns across 2-3 European countries with localized messaging, channels, and partner networks
Hit CAC/ROAS targets; drive self-service subscription conversion rate to target; track full funnel attribution
Co-design and launch 2-3 activation levers (onboarding flows, paywalls, upsell sequences) with Product/UX
Document playbooks, train regional teams on campaign management and process handoff; establish feedback loop with Sales
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track blended cost across paid, organic, and partner channels; optimize against target by segment.
CPL (Cost Per Lead)
Monitor lead generation efficiency from paid campaigns; A/B test landing pages and creatives to reduce.
ROAS (Return on Ad Spend)
Measure revenue return on paid ad spend; critical for freemium + self-service subscription model.
Conversion Rate (MQL→SQL→Customer)
Track funnel health end-to-end; identify bottlenecks in qualification, sales handoff, and onboarding.
Landing Page Conversion Rate
Baseline and improve signup/trial activation through continuous A/B testing and UX optimization.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or VP Growth
Current Team
Data Analyst (reporting partner); Product/UX team; Sales team; in-house dev (optional); agencies (to be hired)
New role, Growth Marketing Lead for Blueberry platform at launch
The Package
Salary
€55K-€75K base
Remote
On-site, Bois-Colombes (Paris suburbs), 5 days/week
Benefits & Perks
Company Intelligence
Coface is an 80-year-old global trade credit and risk intelligence company with 5,200+ employees across 58 countries. They're modernizing through Blueberry, a freemium B2B SaaS platform launching in 2026 to democratize credit insights and company data.
Team Size
5200
Customers
Mid-market and SME companies globally; 80+ nationalities represented
Culture
International, collaborative, learning-focused; emphasis on impact and inclusion ('Happeners')
Is This Role For You?
- You've shipped 0→1 acquisition playbooks for B2B SaaS or subscription platforms and own the full funnel (paid, landing pages, CRO, tracking)
- You're comfortable executing hands-on in Google Ads, Meta, LinkedIn while also coordinating agencies and thinking strategically
- You thrive in launch-phase environments where you define process, set KPIs, and can adapt as you expand regionally
- You speak data fluently-GTM, events, attribution, funnel analysis-and partner closely with analysts and product teams
- You can balance self-service signup optimization with lead-gen and sales handoff workflows simultaneously
- You're pure brand/awareness marketer or only comfortable at strategic level; this role requires campaign execution
- You want full remote flexibility; this is on-site 5 days/week in Paris
- You've only worked in high-budget enterprises; you need resourcefulness and nimbleness for a startup-phase launch
- You avoid accountability for numbers; CAC, ROAS, and conversion rates are your daily obsession
Interview Process
Screening Call (30 min)
Confirm growth marketing background, acquisition strategy experience, and on-site commitment
Case Study / Portfolio Review
Walk through a past 0→1 or launch campaign: channels, funnel design, testing, results
Hiring Manager Interview (60 min)
Deep dive on product strategy, regional scaling approach, team coordination, and growth metrics mindset
Stakeholder Round (Data/Product/Sales leads, 45 min total)
Discuss collaboration style, tracking setup, and go-to-market alignment across functions
Final Discussion + Offer
Confirm compensation, start date, and first 90-day priorities
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.