The Challenge
Chime is transforming TV & Offline from pure execution into a strategic media investment engine. You'll own an $8-9M portfolio, translate MMM and incrementality into real budget decisions, and build the measurement and planning system that connects brand awareness to growth CAC metrics.
Your Mission
Define and document the long-term vision for TV & Offline as a growth driver, clarifying Brand vs. performance trade-offs and alignment to company goals
Audit current media mix, measurement gaps, and team capabilities; establish baseline MMM and incrementality insights
Build integrated annual media plan framework connecting upper-funnel TV/audio outcomes to lower-funnel performance, with clear CAC/LTV targets
Establish cross-functional operating cadence with Brand, Growth, Analytics, Finance, and agency partners; clarify roles and decision rights
Execute first optimized media mix allocation leveraging MMM outputs and incrementality testing results; achieve 10-15% improvement in blended CAC or ROAS vs. prior year
Launch full-funnel measurement dashboard tracking TV/Offline contribution to conversion, LTV, and incremental growth across segments
Develop and coach your team (TV/Audio lead, Offline Planner) on media strategy and business acumen; establish clear goals and growth trajectories
Present data-backed case for media investment reallocation to leadership; secure buy-in on 1-2 major budget shifts or channel tests for next fiscal year
KPIs You'll Own
Customer Acquisition Cost (CAC) by Channel
Track TV, audio, direct mail, and blended CAC against targets; measure performance vs. brand lift and long-term LTV contribution.
Incremental Growth & Media Mix Elasticity
Own MMM and incrementality test results; measure the true lift contribution of TV/Offline vs. organic baseline.
Media Portfolio ROI & Budget Allocation Efficiency
Measure blended return on 8-9 figure media spend; track scenario plan accuracy and reallocation impact quarter-over-quarter.
Cross-Channel Attribution & Full-Funnel Impact
Quantify how upper-funnel TV/audio campaigns drive mid- and lower-funnel conversions; measure contribution to LTV cohorts.
Tools & Stack
Your Team
Your Manager
Senior leadership (likely CMO, SVP Growth, or VP Brand)
Current Team
TV/Audio lead, Offline Planner, agency partners, cross-functional collaboration with Brand, Growth, Analytics, Finance
New hire for Director role; team already in place
The Package
Salary
$196K-$270K base
Variable
Bonus eligible (amount not specified)
Equity
Competitive equity package
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Chime is a fintech company on a mission to help millions achieve financial progress. They're evolving TV & Offline marketing from execution-only to a strategic, data-driven investment and planning engine integrated with brand and growth strategy.
Customers
Millions of everyday people using Chime's financial products
Culture
Data-driven, cross-functional, strategic growth mindset
Is This Role For You?
- You've managed 8+ figure media budgets with direct P&L accountability and proven CAC/LTV discipline
- You're fluent in MMM and incrementality testing and have actually used them to shift millions in budget allocation
- You thrive building scalable systems across teams, channels, and functions-not just executing single-channel campaigns
- You're comfortable translating data into executive storytelling and making trade-off arguments that stick
- You're primarily a TV/media buyer looking to stay hands-on with production and negotiation-this is strategy and portfolio management
- You lack real experience with MMM, incrementality, or attribution; if you're new to measurement, this will be hard
- You're remote-first or location-flexible-this role is on-site in San Francisco with significant cross-functional collaboration
Interview Process
Recruiter Screen
Background, motivation, media experience overview
Hiring Manager (SVP/CMO equivalent)
Deep dive on media strategy, MMM/incrementality background, team leadership experience
Case Study / Work Sample
Likely: Present a media mix decision or budget allocation scenario using provided data
Cross-functional Panel
Meet Brand, Growth, Analytics, Finance leaders to assess collaboration style and strategic thinking
Executive Conversation
Final conversation with C-level or Board; vision alignment and leadership presence
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.