The Challenge
Cedars-Sinai is a top-ranked medical center doubling down on digital transformation. You'll own end-to-end marketing strategy for their flagship digital products (CS-Connect, Virtual Second Opinion) and drive adoption across millions of potential patients.
Your Mission
Map current state of digital product marketing across paid, owned, and earned channels; identify gaps and optimization opportunities
Establish baseline metrics for CS-Connect and VSO: CAC, CTR, CPC, conversion rates, and define success thresholds
Partner with Analytics and Product teams to audit existing product funnels and create standardized reporting dashboard
Develop 90-day paid media optimization plan targeting highest-ROI channels and patient segments
Launch integrated product marketing playbook for digital portfolio; document messaging frameworks and campaign templates
Increase product adoption rates by 25%+ through optimized paid campaigns and lifecycle messaging strategies
Build cross-functional rhythm with Marketing, CDI, and Digital Channel teams; establish weekly syncs and monthly business reviews
Execute 3+ new digital product launches with coordinated go-to-market strategy across all channels
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-acquisition across paid channels; optimize to hit defined thresholds for each digital product.
Click-Through Rate (CTR)
Monitor paid campaign CTR performance; target continuous improvement month-over-month.
Product Adoption Rate
Measure percentage of target patient population who sign up for digital offerings; track funnel conversion.
Cost-Per-Click (CPC)
Manage bid strategy and ad performance across paid media platforms to optimize spend efficiency.
Funnel Conversion Rate
Track awareness-to-signup conversion across owned and paid channels; identify and fix leaky funnel stages.
Tools & Stack
Your Team
Your Manager
Head of Digital Marketing or Chief Marketing Officer (implied)
Current Team
Cross-functional: Product, Marketing, CDI (Clinical Documentation Integrity), Digital Channel teams, Analytics, Brand/Creative, external agencies
Backfill or new role to scale digital product portfolio
The Package
Salary
$140K-$180K base
Remote
On-site, Los Angeles, CA (Hybrid structure implied but primarily in-office)
Benefits & Perks
Company Intelligence
Cedars-Sinai Medical Center is a top-ranked healthcare system in Los Angeles, named to the U.S. News & World Report Honor Roll for 2025-2026. The organization is investing heavily in digital transformation to unlock personalized medicine, specialty care access, and improved patient-provider coordination.
Customers
Patients across Los Angeles and beyond; healthcare providers; payers
Culture
Collaboration-driven, innovation-focused, commitment to inclusive hiring and cultural diversity
Is This Role For You?
- You've managed digital product marketing or growth marketing across multiple channels and can tie activity to revenue/adoption metrics
- You're comfortable translating healthcare/medical complexity into clear, compelling patient messaging
- You thrive in cross-functional environments and can align competing priorities (product, clinical, marketing) around shared goals
- You have 5+ years of PM or product marketing experience and want to own full-funnel accountability, not just one channel
- You geek out on data and optimization-CAC, CTR, funnel conversion rates should excite you
- You need full remote work; this is primarily on-site in Los Angeles
- You're looking for a pure marketing role without product strategy or cross-functional PM responsibility
- You lack experience with paid media, performance metrics, or data-driven optimization-this role is metrics-obsessed
Interview Process
Recruiter screen
Verify 5+ years PM/product marketing experience, healthcare tech interest, and availability
Hiring manager deep dive
Case study on product adoption strategy; walk through past digital launches and metrics impact
Cross-functional panel
Meet Product Lead, Marketing Director, and Analytics head; assess collaboration and strategic thinking
Executive round
Senior leadership conversation on digital strategy vision and alignment with Cedars-Sinai's mission
Ready when you are
Interested in this role?
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.