The Challenge
Lead integrated marketing for a premium, purpose-driven food brand scaling across North America. You'll own full campaign lifecycle—from strategy through multi-channel execution—while managing agencies, retail partners, and a growing team in a fast-paced, entrepreneurial environment.
Your Mission
Audit current agency partnerships and SLAs; establish performance baselines across digital, social, retail, and PR channels
Map shopper journey and identify optimization gaps in product pages, digital assets, and in-store experiences
Define integrated campaign activation roadmap for Q2-Q3 with clear KPIs tied to category growth and consumer engagement
Onboard and align direct reports on team charter, growth priorities, and collaborative execution standards
Execute 3+ fully integrated multi-channel campaigns with measurable uplift in engagement, conversion, and retail velocity
Build predictive analytics dashboard connecting POS data, retailer dashboards, and paid media ROI; reduce reporting cycle by 50%
Restructure agency partnerships and vendor mix; consolidate tools and improve agility while maintaining or reducing costs
Develop team roadmap; hire or train specialized talent in SEO, CRM, DTC, and e-commerce to support category momentum
KPIs You'll Own
Campaign ROI (Revenue per Marketing Dollar Spend)
Track integrated campaign performance across digital, social, retail media, and traditional channels to ensure efficient spend allocation.
Shopper Engagement Rate (Click-through, Conversion, Add-to-Cart)
Measure consumer interaction with optimized digital assets, product pages, and retail activations across online and in-store touchpoints.
Retail Velocity & Category Growth %
Monitor POS data and retailer dashboards to quantify impact of campaigns on product velocity, market share, and household penetration.
Agency Performance Score (SLA Compliance, Output Quality, Cost Efficiency)
Evaluate vendor partnerships on delivery speed, creative quality, and cost-per-deliverable to inform relationship optimization decisions.
Team Utilization & Project Throughput
Track direct reports' capacity and output quality to identify hiring needs and validate team structure for scaled growth.
Tools & Stack
Your Team
Your Manager
VP of Marketing
Current Team
2 direct reports; cross-functional collaboration with Brand, Sales, and external agencies
Backfill and growth—roadmap includes team expansion for SEO, CRM, DTC, and website specialization
The Package
Salary
$140K-$180K base
Remote
Hybrid, The Loop, Chicago, IL
Benefits & Perks
Company Intelligence
Catena Solutions is a marketing-focused company operating premium, purpose-driven food brands scaling across North America. They emphasize bold brand strategies, consumer experience design, and measurable performance.
Culture
Entrepreneurial, high-energy, collaborative. Execution-focused with equal emphasis on strategy and tactical delivery. Growth-minded leadership.
Is This Role For You?
- You've led integrated marketing campaigns across 3+ channels and can connect strategy to ROI without losing the creative spark
- You thrive managing up to 5–8 agency relationships simultaneously and aren't afraid to hold vendors accountable to SLAs
- You love food & beverage, CPG, or adjacent consumer categories and understand shopper psychology and retail dynamics
- You're a hands-on director who mentors team members while rolling up your sleeves for campaign execution and data analysis
- You want autonomy to reshape the marketing function and aren't looking for a pure strategic role—execution matters just as much
- You're looking for 100% remote work or refuse on-site/hybrid presence in Chicago
- You prefer siloed functional expertise (e.g., only media buying or only brand strategy) over integrated campaign ownership
- You shy away from data, analytics, and POS-level performance accountability—this role demands constant metric-driven decisions
Interview Process
Recruiter screen
Confirm marketing background, CPG/F&B experience, and leadership credentials. ~20 min.
VP of Marketing conversation
Deep dive on campaign strategy, agency management, and vision for integrated marketing roadmap. ~45 min.
Case study / presentation
Walk through a past integrated campaign—strategy, execution, results, and lessons. Prepare to discuss KPIs and trade-offs.
Cross-functional panel
Meet Brand, Sales, and possibly a peer director to assess collaboration style and execution mindset.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.