Director Growth Marketing, North America

Caseware combines over 35 years of industry expertise with AI-powered technology to transform how audit and accounting professionals work. Serving organizations across 130 countries, we bring intelligent automation directly into audit and financial reporting workflows-helping professionals reduce manual work, navigate complexity, and focus on informed decisions. Join our global team and help build technology that strengthens trust in financial information.

As the Director of Growth Marketing, North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.    ❗This is an existing vacancy. ❗This is a full-time, permanent position.  📍This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office  (351 King St E, Toronto, ON).

What you will be doing:

• Own the North American growth marketing strategy with a focus on new business acquisition.

• Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).

• Develop ICP and key personas for region to architect efficient and effective buying journeys.

• Optimize the regional marketing funnel to improve conversion rates and reduce CAC.

• Localize global campaigns and messaging to resonate with North American audiences.

• Manage regional marketing budget and allocate spend across channels for maximum ROI.

• Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).

• Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.

• Stay current on competitive landscape, industry trends, and regional regulations.

• Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.

What you will bring:

• 8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.

• Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.

• Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).

• Strong analytical skills and experience with performance reporting and attribution models.

• Excellent communication and cross-functional collaboration skills.

• Experience in the accounting or audit industry is a plus, but not required.

• Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.

Salary Range:   The annual base salary for this position is between $160,000 CAD and $175,000 CAD per year.  This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.

What's in it for you: Shape what’s next with AI: Help transform audit and accounting through AI-powered technology. Explore new ways to bring AI into our own workflows, rethink how work gets done, and turn ideas into meaningful improvements for our teams and customers.  Make an impact that matters: Contribute to solutions that help professionals navigate complexity, make informed decisions, and strengthen trust in financial information around the world.  Bring your voice. Expand your perspective: Collaborate with a diverse global team where your ideas are valued, knowledge is shared, and different perspectives lead to better outcomes.  Build a career that grows with you: Develop your skills, take on new challenges, and explore career opportunities as our business and technology evolve.  Thrive at work and beyond: Enjoy competitive compensation, comprehensive benefits, recognition programs, and performance bonuses, alongside flexible work options, remote opportunities, and generous time off.  Many Voices, One Team: We’re committed to building teams as diverse as our customers through equitable and inclusive hiring. We welcome candidates of all backgrounds. If you need accommodations or have questions at any stage of the application or interview process, contact our People Operations team at talent@caseware.com. Background Check: All successful candidates will undergo background screening, which may include identity verification, criminal record checks, and/or reference checks, as appropriate to the role and location and in accordance with applicable law. Security and Fraud: All employees are expected to apply security best practices and work within secure handling guidelines to perform assigned responsibilities when accessing data and business information.  Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.