The Challenge
Bumble is scaling creative as a core growth lever across UA, ASO, SEO, and CRM. You'll build systems that let brand and performance live together-turning high-volume testing into predictable revenue while keeping creative excellence non-negotiable.
Your Mission
Audit current creative ops: map workflows, tools, team capacity, and bottlenecks across UA, ASO, SEO, and CRM channels
Define and document brand-to-performance creative playbook with repeatable messaging frameworks, hooks, and narrative structures
Establish performance baselines for creative quality and efficiency across all channels; identify top 3 optimization opportunities
Onboard and align team on new creative brief template, sprint cadence, and intake process; reduce time-to-creative by 20%
Launch scalable creative testing system across UA and paid social with documented hypothesis framework and weekly performance reviews
Build AI-assisted creative ops tools for brief generation, copy iteration, and asset management; measure 30% efficiency lift
Grow creative output velocity: 2x number of tested concepts while maintaining or improving ROAS and engagement benchmarks
Present quarterly creative strategy + performance insights to exec team; secure sign-off on annual creative roadmap and budget
KPIs You'll Own
Creative-driven ROAS by channel
Isolate creative contribution to UA, ASO, and paid social ROAS; track month-over-month improvement
Time-to-creative (intake to delivery)
Measure average days from brief to final asset; target 20-30% reduction via ops improvements and AI tooling
Creative test velocity
Number of concepts tested per month across channels; balance speed with quality
Copy and design quality scores
Internal or external scoring on brand consistency, tone, and conversion-driving elements; maintain >85% compliance
Team capacity utilization
Billable vs. admin hours; target 70% utilization without burnout signals
Tools & Stack
Your Team
Your Manager
VP Growth or CMO (inferred from org structure)
Current Team
Multidisciplinary team across copy, design, production, and creative ops (size not specified)
Backfill and likely expansion; building a scalable creative function
The Package
Salary
$180K-$220K base
Remote
On-site, Austin, TX
Benefits & Perks
Company Intelligence
Bumble is a global dating and social networking platform with a focus on women-initiated connections. Valued at ~$2B+, the company operates in 190+ countries and serves millions of users across multiple product lines (Bumble, Badoo, Chappy). They're a public/growth-stage company investing in creative excellence as a competitive moat.
Is This Role For You?
- You've scaled creative operations from scrappy to systematic-you know when to hire, automate, or restructure to unlock velocity
- You're obsessed with the intersection of brand and performance; you speak both brand safety *and* ROAS in the same breath
- You've led high-volume creative production (100+ assets/month); you know how to brief, QA, and optimize at scale
- You're hands-on: you write copy, critique concepts, and jump into production when it matters-but you're also building systems so you don't have to
- You prefer creative purity over performance metrics; brand and growth feel like opposing forces to you
- You need remote flexibility or want to avoid on-site presence in Austin; this role requires in-person leadership and production oversight
- You've never managed a team or struggled with people leadership; this role is 40% people management, 40% strategy, 20% execution
Interview Process
Phone screen
Confirm growth marketing and creative ops background; discuss your scaling experience
Creative brief + case study
Walk through a past project: how you diagnosed creative bottlenecks, built systems, and drove performance gains
Team interviews
Meet with Growth Lead, PMM, Brand Director, and possibly existing creative team members to assess collaboration fit
Executive interview
Discuss creative strategy, roadmap vision, and how you'd communicate trade-offs to leadership
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.