The Challenge
Broward Health is a major healthcare system seeking a Director to own their entire digital marketing ecosystem. You'll shape how millions of patients discover, engage with, and experience the organization across web, CRM, and campaigns.
Your Mission
Audit current digital marketing stack, CRM capabilities, and website performance; identify gaps and quick wins
Establish digital marketing governance framework with clear ownership across marketing, communications, and creative teams
Launch one high-impact digital campaign (patient acquisition or service awareness) to prove strategic direction
Build 90-day roadmap for digital transformation with specific metrics tied to brand awareness and patient engagement
Increase website traffic by 30-40% through optimized SEO, paid channels, and content strategy
Implement CRM-driven marketing automation for patient journey tracking and personalization across touchpoints
Establish baseline digital marketing KPIs and reporting cadence; achieve month-over-month improvement in conversion rates
Lead cross-functional team through 2-3 major brand/digital initiatives; measure impact on patient acquisition and retention
KPIs You'll Own
Website Traffic & Conversion Rate
Track total visitors, session quality, and conversion to patient engagement/appointment booking.
Campaign Performance (CTR, ROI)
Measure digital ad effectiveness across channels with focus on cost-per-acquisition.
Brand Awareness Lift
Monitor aided/unaided brand recall and digital share-of-voice in healthcare market.
Patient Journey Engagement
Analyze CRM engagement metrics, email open rates, and multi-touch attribution across digital channels.
Organic Search Rankings
Track keyword rankings for high-intent patient search terms and organic traffic growth.
Tools & Stack
Your Team
Your Manager
Likely Chief Marketing Officer or VP of Marketing
Current Team
Marketing, communications, and creative teams (size not specified)
Backfill or new strategic role
The Package
Salary
$140K-$180K base
Remote
On-site, Fort Lauderdale, FL - Shift 1 (days)
Benefits & Perks
Company Intelligence
Broward Health is a major healthcare system serving the South Florida region. They're modernizing patient engagement through digital channels and seeking leadership to scale their digital marketing impact.
Customers
Regional patient population, multi-hospital system
Culture
Mission-driven healthcare organization with commitment to equal opportunity and veteran support
Is This Role For You?
- You've led digital marketing teams or multi-channel campaigns at scale (7-10 years experience minimum)
- You thrive owning strategy end-to-end: from research and planning through execution and optimization
- Healthcare marketing experience is a plus (or you're eager to learn the regulatory/compliance landscape)
- You're comfortable with data: analytics, CRM systems, and proving ROI on digital spend
- You want to impact patient outcomes by improving digital accessibility and experience
- You need remote flexibility-this is 100% on-site, Fort Lauderdale
- You're uncomfortable leading cross-functional teams or lack formal team management experience
- You see digital marketing as a support function rather than a strategic business driver
Interview Process
Application & Resume Screen
Talent Acquisition reviews credentials and digital marketing background
Phone Interview
Initial screening with HR/Talent Acquisition on experience and fit
Director-Level Interview
Meet with CMO/VP Marketing to discuss strategy, team leadership, and healthcare marketing approach
Cross-Functional Panel
Conversation with marketing, communications, and creative leads to assess collaboration style
Executive Round (likely)
Potential final interview with C-suite stakeholder on vision and organizational impact
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.