The Challenge
Brevo is a €1B+ unicorn CRM platform trusted by 500K+ businesses globally. You'll own customer campaigns and AI automation strategies that directly impact retention and revenue growth across their self-service and enterprise segments.
Your Mission
Launch and optimize 8-12 customer email/SMS campaigns with measurable open rates, CTR, and conversion tracking
Build 4-5 customer segments with personalization logic and document segmentation methodology for team reuse
Run 3 A/B tests on subject lines, send times, or content variants; translate results into team recommendations
Audit and integrate 2-3 AI tools (ChatGPT, Claude, Gemini) into campaign workflows; document use cases and ROI
Own end-to-end newsletter strategy for Self-Service segment; hit or exceed 3 KPI targets (open rate, CTR, conversion)
Automate 4+ repetitive CRM tasks using AI; quantify time saved and reallocated team bandwidth
Conduct deep competitive analysis on 3-5 key competitors; surface 5+ actionable strategic ideas for Brevo's CRM positioning
Build internal CRM best practices playbook and AI trends briefing; share monthly with team and leadership
KPIs You'll Own
Campaign Open Rate
Email/SMS open rate by segment and campaign type; track lift from segmentation and personalization.
Click-Through Rate (CTR)
Measure engagement depth; optimize subject lines and content via A/B testing.
Conversion Rate
Percentage of campaign recipients taking desired action (signup, upgrade, feature adoption).
Automation ROI
Hours saved per month via AI-powered task automation divided by setup time.
Campaign Velocity
Number of campaigns shipped per sprint; track quality via performance metrics, not volume.
Segment Relevance Score
Internal metric: engagement lift of segmented vs. broadcast campaigns.
Tools & Stack
Your Team
Your Manager
CRM Marketing Lead
Current Team
Digital, Revenue, Product, RevOps teams (cross-functional collaboration)
New apprentice role
The Package
Salary
€28K-€35K base
Remote
On-site, Paris, France
Benefits & Perks
Company Intelligence
Brevo is a certified B Corp and global CRM unicorn (200M+ ARR) trusted by 500K+ businesses across 180 countries. They power customer engagement via email, SMS, WhatsApp, Chat, and Marketing Automation—used by brands like Carrefour, eBay, Louis Vuitton, and Michelin. 75+ integrations and a focus on intuitive, scalable technology.
Team Size
950
Funding
Unicorn status (recent valuation milestone)
Customers
500,000+ businesses across 180 countries including Amnesty International, Carrefour, eBay, Louis Vuitton, Michelin
Culture
Certified B Corp; growth-focused, mission-driven, customer-centric, collaborative cross-functional teams
Is This Role For You?
- You're pursuing a degree in Marketing, Business, Digital Communication (Bac+3 to Bac+5) and want hands-on apprenticeship at a unicorn
- You're genuinely curious about CRM, data, segmentation, and how AI reshapes marketing workflows
- You've experimented with AI tools and want to apply them professionally in real campaigns
- You're detail-oriented, proactive, organized, and thrive in cross-functional, fast-paced environments
- You're fluent in English and comfortable with analytics, A/B testing, and translating data into recommendations
- You prefer hands-off learning or expect 9-to-5 structure without autonomy; this role demands proactive ownership
- You're not interested in CRM, email marketing, or data analysis; this is core to the role
- You lack English fluency or struggle with technical tools and analytics platforms
- You're looking for a non-apprenticeship, permanent contract role (this is explicitly apprenticeship/Bac+3-5 student)
Interview Process
Initial Screening
Phone/video call with recruiter; confirm education level, English fluency, AI experience, and motivation for CRM marketing
Hiring Manager Interview
Conversation with CRM Marketing Lead about campaign experience, data curiosity, A/B testing knowledge, and cross-functional collaboration style
Case Study / Task
Design a customer segmentation strategy or AI automation workflow for Brevo's self-service segment; present findings
Team Fit / Culture
Meet with 1-2 cross-functional stakeholders (Product, Revenue, or RevOps); assess communication, proactivity, and alignment with B Corp mission
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.