The Challenge
Better Digital is a boutique consulting firm that builds marketing architecture the right way-no oversold promises, no ticket queues. As Marketing Orchestration Engineer, you'll own the activation layer that transforms personalization strategy into real customer experiences.
Your Mission
Design and implement 3+ complex cross-channel journeys in Adobe Journey Optimizer that execute flawlessly
Establish debugging protocols and documentation for AJO event architecture and real-time segmentation flows
Align journey logic with data architecture by partnering directly with Architects and Data Engineers on 2+ client projects
Own end-to-end performance accountability: journey firing rates, segment accuracy, and offer decisioning outcomes
Architect and deliver 5+ production journeys across B2B/B2C clients with >95% firing accuracy
Build reusable journey templates and best practices library that improves delivery speed across team
Mentor incoming engineers on AJO implementation patterns and troubleshooting workflows
Drive client outcomes: measure and report on journey performance metrics that tie directly to business KPIs
KPIs You'll Own
Journey Firing Accuracy
Percentage of journeys that execute as designed with zero blocking errors or segment mismatches.
Real-time Segment Performance
Accuracy and latency of real-time segmentation triggering journeys versus expected behavior.
Offer Decisioning Win Rate
Percentage of offers selected through AJO decisioning logic that drive intended conversion outcomes.
Time to Production
Days from journey design sign-off to live deployment without rework.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/Director of MarTech Practice
Current Team
Senior Architects, Data Engineers, other orchestration engineers
New role (backfill or expansion not specified)
The Package
Salary
$175K-$195K
Remote
On-site (U.S.-based, location not specified)
Benefits & Perks
Company Intelligence
Better Digital is a boutique consulting firm that operates as 'the third option'-intentionally small, senior at every level, and built around work that matters. They partner with enterprises on complex marketing architecture and orchestration without the overselling or understaffing of larger firms.
Customers
Enterprise MarTech clients (names not disclosed)
Culture
Flat structure, high ownership, accountability-driven. No layers. Same people who design architecture are responsible for outcomes.
Is This Role For You?
- You've led AJO implementations from strategy to production and debugged real failures at scale
- You want to own outcomes end-to-end without handoffs or layers of approval
- You're frustrated working for large SIs where you execute tickets written by someone else
- You value working alongside architects and data engineers who challenge your work and make it better
- You need hand-holding on journey building or AJO doesn't feel like second nature to you
- You're looking for remote work-this is on-site only
- You need visa sponsorship; U.S.-based candidates only, no employment sponsorship available
Interview Process
Initial screening
Direct applicant review. No agencies or third-party recruiters.
Technical discussion
Deep dive on AJO architecture, real-time segmentation, and journey debugging experience
Case study walkthrough
Discuss a complex journey you've built: design decisions, failure modes, how you debugged them
Team conversation
Meet with Architects and Data Engineers to assess fit and collaboration potential
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.