The Challenge
Banco PAN is building the next generation of financial solutions in Brazil. You'll lead growth strategy across user acquisition and revenue expansion, working directly with product, marketing, and CRM teams to drive measurable impact at scale.
Your Mission
Map current user acquisition funnels and identify top 3 growth levers with A/B testing roadmap
Build automated dashboards tracking key growth metrics (CAC, LTV, retention, activation)
Deliver market analysis report on competitive positioning and growth opportunities in fintech space
Establish weekly growth review cadence with stakeholders and define OKRs for 6-month horizon
Execute 8+ A/B tests with >15% uplift targets on core growth levers (acquisition, activation, retention)
Increase user base by 20%+ or revenue by 25%+ through optimized growth campaigns
Develop predictive models identifying high-LTV user segments for personalized CRM strategies
Scale successful growth channels through cross-functional collaboration with product and marketing
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per new user by channel to optimize marketing spend allocation
Lifetime Value (LTV)
Measure total revenue generated per user to inform growth investment decisions
User Activation Rate
Percentage of new signups completing key actions within first 7 days
Monthly Active Users (MAU) & Growth Rate
Core engagement metric tracking user base expansion and stickiness
Cohort Retention
Track user retention curves by acquisition month to measure product-market fit
Tools & Stack
Your Team
Your Manager
Growth Leadership/VP Growth (assumed)
Current Team
Cross-functional: Marketing, CRM, Product, Data teams
New or backfill role to strengthen growth function
The Package
Salary
R$180K-R$250K base
Variable
Performance bonus/PLR
Remote
Hybrid: 4 days on-site, 1 day WFH
Benefits & Perks
Company Intelligence
Banco PAN is a Brazilian financial services company delivering digital banking and credit solutions. Built on values of intensity, nonconformity, and team spirit, they're modernizing financial access for millions.
Culture
High-energy, empowered teams. Values: Intensity, Nonconformity, Efficiency, Team Spirit, Integrity. Leadership that's gritty, empathetic, relationship-focused.
Is This Role For You?
- You obsess over data—SQL, dashboards, and A/B testing are your native language
- You've shipped growth initiatives from zero to scale in fast-moving environments
- You thrive in cross-functional settings where you influence without direct authority
- You want to impact millions of Brazilians' financial lives through smarter growth strategies
- You're comfortable with ambiguity and can prioritize ruthlessly when opportunities compete
- You need complete autonomy and resist collaborative, matrix-style workflows
- You're growth-hacking focused without care for sustainable unit economics or compliance
- You've never worked in fintech or regulated industries and aren't eager to learn constraints
- You require 100% remote flexibility—this role is on-site 4 days weekly in São Paulo
Interview Process
Initial Screening
Recruiter call: background, growth experience, motivation for fintech
Growth Case Study
Present a past growth project: problem, methodology, results, learnings
Data Deep Dive
SQL or analytical problem-solving with real or realistic datasets
Stakeholder Interview
Meet with VP Growth and Product Lead to assess collaboration fit
Final Round
HR alignment on culture values and offer negotiation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.