The Challenge
Axalta coats 30M vehicles annually and operates across 140+ countries-but their Industrial brand's digital presence needs a strategic overhaul. You'll own the entire digital funnel, from website UX to social engagement, for a global B2B business unit that's modernizing infrastructure and enabling EV/autonomous vehicles.
Your Mission
Audit current website funnel, identify drop-off points, and implement 3 high-impact CTA/UX improvements with measurable lift targets
Launch content calendar across website and 2-3 social channels with baseline engagement benchmarks established
Map and document customer journey for Industrial segment; present findings and optimization roadmap to cross-functional stakeholders
Assess existing digital tools stack and recommend platform consolidation or upgrades for content/social analytics
Deliver 25%+ uplift in website traffic and 15%+ improvement in primary conversion metric through organic/paid optimization
Build and activate engaged social community with 40%+ growth in followers and 50%+ engagement rate improvement
Complete website redesign project and launch redesigned site with improved customer journey metrics
Train 4+ team members on digital tools and best practices; establish monthly digital performance review cadence with global teams
KPIs You'll Own
Website Traffic & Conversion Rate
Track organic/paid traffic growth and primary conversion funnel metrics (lead form submissions, demo requests, etc.)
Social Media Engagement & Reach
Monitor follower growth, engagement rate, click-through rate, and share-of-voice vs. competitors across channels
Content Performance & SEO
Measure organic search visibility, keyword rankings, time-on-page, bounce rate, and content ROI by asset
Campaign Attribution & ROI
Track cost per lead, lead-to-opportunity conversion, and digital marketing contribution to pipeline revenue
Tools & Stack
Your Team
Your Manager
Not specified-likely VP/Director of Marketing or Chief Marketing Officer
Current Team
Cross-functional global teams; content, social, and web support implied but not detailed
New backfill or growth hire-active recruiting to fill immediately
The Package
Salary
$95K-$130K base
Remote
On-site (Glen Mills, PA facility)
Benefits & Perks
Company Intelligence
Axalta is a $5B+ coatings manufacturer serving automotive, industrial, and commercial segments globally. They coat 30M vehicles annually and innovate solutions for heat, corrosion, and aesthetic finishes across 140+ countries. Recent focus: carbon-neutral 2040 goal and enabling next-gen EVs and autonomous vehicles.
Customers
OEMs, industrial manufacturers, refinish shops, commercial vehicle makers (automotive and industrial end-markets)
Culture
Innovation-driven, collaborative, global mindset
Is This Role For You?
- You have 7+ years hands-on digital marketing experience with proven website redesign and funnel optimization wins
- You're fluent in social platforms, CMS, and analytics tools-not just theory, but real dashboards and metrics
- You thrive in B2B environments where buying cycles are long but deal sizes justify the effort
- You can balance creative storytelling with data-driven optimization and aren't afraid to A/B test everything
- You're energized by global stakeholder management and can translate strategy into scrappy, executable first-90-day plans
- You need remote flexibility-this is 100% on-site in Glen Mills, PA with no remote option stated
- You're looking for a pure creative/content role; this is 40% strategy, 40% execution, 20% team enablement
- You haven't managed a website redesign or major digital transformation project in a large organization
Interview Process
Initial Screening
Recruiter call on experience, digital tools proficiency, and relevant case studies (15-20 min)
Hiring Manager Interview
Deep dive on past digital campaigns, funnel optimization, and how you've measured success (45-60 min)
Team/Cross-functional Panel
Conversation with web, content, and/or global marketing stakeholders on collaboration style and priorities (45-60 min)
Case Study or Project Walkthrough
Likely a request to present or discuss a past website or campaign project you've led (async or live presentation)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.