The Challenge
AVIV is Europe's leading proptech company (backed by KKR) entering a growth acceleration phase across SeLoger, Meilleurs Agents, and Belles Demeures. You'll be the analytical backbone turning multi-channel marketing data into real-time strategic decisions for millions of monthly users across France.
Your Mission
Audit current tracking setup across GA4, Adjust, and BigQuery; identify data gaps and implement fixes to ensure reliable performance measurement
Design and deploy 3-5 automated dashboards for key marketing channels (SEA, SEO, CRM, Display) with real-time KPI visibility across brands/markets
Establish baseline performance targets and forecasts for traffic and leads across all brands; communicate framework to stakeholders
Set up automated alerting system to flag performance anomalies and tracking issues before they impact business decisions
Build scalable attribution model and ROAS tracking system comparing performance across all marketing levers; recommend budget allocation shifts
Execute 4+ rigorous incrementality tests and A/B tests in collaboration with Data team; translate results into concrete optimization recommendations
Architect multi-brand, multi-market reporting infrastructure using Tableau/Looker Studio handling 10M+ daily data points with <1 min query time
Deliver forecasting model predicting quarterly KPIs (traffic, leads, conversion) with >85% accuracy to inform marketing strategy and budget planning
KPIs You'll Own
Dashboard Query Performance
Track automated dashboard refresh time and uptime; target <60s load time for multi-brand queries
Data Reliability Score
Monitor tracking accuracy across GA4, Adjust, and app events; audit weekly against ground truth sources
Forecast Accuracy (MAPE)
Measure Mean Absolute Percentage Error on traffic and lead forecasts; aim for <15% deviation vs. actuals
Attribution Model Lift
Compare incrementality study findings vs. previous multi-touch attribution; quantify improvement in decision-making accuracy
Insights Actioned
Track % of dashboard insights that directly led to budget reallocation or optimization decisions by marketing teams
Tools & Stack
Your Team
Your Manager
Head of Marketing France or VP Marketing (not specified in JD)
Current Team
Marketing team includes SEA, SEO, CRM, and Display specialists; Data team exists for collaboration
New role to support growth phase acceleration
The Package
Salary
€55K-€75K base
Remote
On-site in Paris, Île-de-France
Benefits & Perks
Company Intelligence
AVIV is Europe's first proptech company and leading real estate technology provider, backed by KKR. They operate major platforms SeLoger, Meilleurs Agents, and Belles Demeures, helping millions monthly buy, sell, rent, and value properties. Currently entering a new growth phase with increased local autonomy and accelerated decision-making.
Funding
Backed by KKR (major PE firm)
Customers
Millions of monthly users; real estate professionals seeking technology and data insights
Culture
Growth-focused, data-driven, autonomous teams with local responsibility
Is This Role For You?
- You've spent 3-5 years obsessing over GA4, SQL, and multi-channel attribution—and you actually enjoy debugging tracking implementations
- You can translate complex data stories into 1-slide insights that drive budget decisions
- You're comfortable owning reporting infrastructure end-to-end (from raw data collection to executive dashboards)
- You thrive in scaling analytics for multiple brands/markets simultaneously without sacrificing data quality
- You prefer exploratory data science over operational analytics; this role is hands-on reporting, forecasting, and monitoring
- You don't have SQL or BigQuery experience; this is table-stakes for the role
- You're looking for 100% remote; this is on-site Paris only
- You're uncomfortable with ambiguity; you'll need to define metrics and KPIs yourself in month one
Interview Process
Screening Call
30min with recruiter covering analytics background, key projects, and GTM stack familiarity
Technical Assessment
60min case study: design a dashboard for multi-channel campaign performance or debug a tracking issue using real scenarios
Hiring Manager Deep-Dive
60min with Head of Marketing France; discuss strategic vision, forecasting approach, and cross-team collaboration style
Cross-Functional Panel
45min with SEA/SEO specialists and Data team lead to align on tracking standards and day-to-day collaboration model
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.