The Challenge
Auburn University at Montgomery is a fast-growing regional powerhouse (ranked #22 in the South by U.S. News). You'll own end-to-end digital campaigns that move prospective students from awareness to enrollment, working across creative, enrollment, and academic teams to drive measurable growth.
Your Mission
Audit current digital campaigns and CRM integration; identify gaps in personalization and channel performance
Build a unified content calendar and campaign timeline across email, social, web, and paid channels for Q2-Q3 enrollment push
Set up standardized dashboards tracking email engagement (open/click rates), form fills, and conversion rates by campaign
Execute one major enrollment campaign (e.g., AUM Bound or accepted student yield) with optimized landing pages and nurture sequences
Improve email open rates by 15-20% and conversion rates by 10%+ through segmentation and A/B testing
Increase paid media ROI by 25% via channel optimization and retargeting across web and social
Establish repeatable campaign playbooks for awareness, consideration, and yield stages of enrollment funnel
Deliver monthly performance reports to leadership with actionable insights on channel performance and budget allocation
KPIs You'll Own
Email Open Rate
Track open rates by segment and campaign to measure audience engagement and subject line effectiveness.
Click-Through Rate (CTR)
Monitor CTR across email and paid channels to assess content relevance and call-to-action performance.
Form Submissions & Lead Quality
Measure form fill volume and downstream conversion to enrollment to validate campaign targeting and messaging.
Paid Media ROI / Cost Per Lead
Track spend against qualified leads and enrollments to optimize channel spend and budget allocation.
Campaign Conversion Rate
Calculate conversion rate from impression to form fill to enrollment for each campaign and channel mix.
Tools & Stack
Your Team
Your Manager
Director of Communications (implied)
Current Team
CRM/marketing automation team, Creative Services, Enrollment Services, Web Experience Manager, Digital Strategist
New backfill or expansion role (not specified)
The Package
Salary
$58K-$72K base
Remote
On-site, Montgomery, AL
Benefits & Perks
Company Intelligence
Auburn University at Montgomery (AUM) is a fast-growing regional public university in Alabama's capital, ranked #22 in the South by U.S. News for undergraduate teaching quality. The institution is focused on expanding student recruitment and enrollment through data-driven marketing and integrated communications.
Is This Role For You?
- You've managed multi-channel campaigns (email, social, paid, organic) at scale with real conversion data to show
- You live and breathe CRM + marketing automation platforms and know how to build nurture sequences that convert
- You're comfortable translating analytics into strategy: dashboards, KPIs, A/B testing, and monthly reporting are your language
- You thrive in cross-functional environments where you're the bridge between creative, tech, and enrollment/sales teams
- You're energized by enrollment/education marketing or B2C acquisition funnels with clear, measurable outcomes
- You need remote flexibility-this is 100% on-site in Montgomery, AL with no hybrid option
- You're a specialist in one channel (e.g., only social or only paid ads) without broad digital marketing experience
- You avoid analytics, dashboards, and data-driven optimization; you prefer creative-only or strategy-only work
Interview Process
Phone Screen
Director of Communications or HR screens for digital marketing background, CRM experience, and enrollment/education familiarity
Case Study / Portfolio Review
Present 1-2 past campaigns: audience, channels used, KPIs tracked, and results achieved
Cross-Functional Panel Interview
Meet with Director of Communications, CRM lead, and Enrollment Services to assess collaboration fit and strategic thinking
Final Interview & Offer
Discussion with senior leadership on culture fit and role expectations
Ready when you are
Interested in this role?
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.