The Challenge
AMD is positioning itself as the AI platform leader, and developers are central to that bet. You'll build and scale a global AI developer community from the ground up—turning Discord channels and open-source contributors into advocates who drive real platform adoption.
Your Mission
Audit current AMD AI developer community health across Discord, Discourse, and social platforms; establish baseline metrics for engagement, retention, and advocacy
Define scalable community strategy framework with clear pathways from contributor → advocate → leader, including governance models and engagement KPIs
Launch first cohort of AI Ambassador program with 20-30 early advocates; establish selection criteria, enablement resources, and recognition structure
Map key AI open-source communities and maintainers; establish relationships with 5-10 strategic ecosystem leaders to align on AMD contributions
Grow active AMD AI developer community by 40%+ across all platforms; demonstrate 2x improvement in engagement rates and discussion quality
Build and operationalize global Ambassador program with 100+ active advocates; track amplification impact (content reach, advocacy engagement, community contributions)
Establish AMD as credible player in 3-5 major AI open-source ecosystems; measure through maintainer relationships, merged contributions, and community sentiment
Create and deploy regional developer growth playbooks for APAC, EMEA, and Americas; launch localized community initiatives with measurable activation targets per region
KPIs You'll Own
Active Community Members
Monthly active users across Discord, Discourse, and AMDevs platforms showing consistent engagement.
Developer Retention Rate
Percentage of new developers returning to community platforms after 30, 60, 90 days.
Advocacy Program Impact
Content reach, shared resources, and developer recruitment driven by ambassador network monthly.
Open-Source Contribution Volume
AMD-related contributions, PRs merged, and maintainer relationships in key AI ecosystems.
Community Sentiment Score
Net sentiment from community discussions, ambassador feedback, and developer NPS surveys.
Platform Adoption Attribution
ROCm and AMD AI framework adoption traceable to community engagement and advocacy initiatives.
Tools & Stack
Your Team
Your Manager
Head of AI Developer Marketing
Current Team
Team to be built; reports to AI Developer Marketing leadership; collaborates with AI Product Marketing, ROCm/AI framework engineering, DevRel, and regional marketing teams
New role reporting into expanded AI marketing function; will build out team under this director
The Package
Salary
$200K-$250K base
Remote
On-site in San Jose, CA
Benefits & Perks
Company Intelligence
AMD designs high-performance processors for AI, data centers, gaming, and embedded systems. The company is aggressively building AI platform leadership and needs developer community and ecosystem credibility to compete against NVIDIA. You'll be part of a strategic push to make AMD's ROCm and AI frameworks the preferred choice for developers.
Culture
Direct, humble, collaborative. Heavy emphasis on execution excellence and diverse perspectives. Innovation-focused with a bias toward shipping.
Is This Role For You?
- You've scaled developer communities from 0 to thousands and know the difference between vanity metrics and real engagement
- You understand open-source dynamics, maintainer relationships, and how to build credibility in technical ecosystems without corporate messaging
- You think in systems: how communities drive adoption, advocacy amplifies reach, and grassroots momentum compounds platform value
- You're comfortable translating between engineering teams, business leadership, and developers—and building trust with all three
- You think community marketing is just social media posting and announcements—this role requires strategic ecosystem thinking
- You need remote flexibility; this is on-site San Jose with no negotiation on that
- You're uncomfortable with hardware/infrastructure complexity or don't have deep respect for developer autonomy and open-source culture
Interview Process
Initial Screen
Recruiter conversation on community scaling experience, open-source background, and alignment with AMD's AI strategy
Hiring Manager Round
Head of AI Developer Marketing dives into strategic thinking, past community programs built, and how you'd approach the first 90 days
Cross-Functional Panel
Likely includes AI product marketing, software engineering (ROCm), and developer relations; assess collaboration and technical credibility
Executive Conversation
Possible roundtable with AI BU leadership to discuss platform strategy, ecosystem priorities, and your vision for AMD's developer positioning
Interested in this role?
Apply now and hear back within days, not weeks.
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