The Challenge
Amaze is building the operating system for creators to design, launch, and sell products to their audiences. You'll lead the full marketing strategy-brand, performance, lifecycle-to turn cultural moments into sustainable revenue, partnering across product, data, and leadership in a fast-moving, scrappy environment.
Your Mission
Audit current marketing performance across all channels and establish baseline metrics; identify 3-5 quick wins to implement
Align on 2026 revenue targets with leadership and translate into specific marketing KPIs by channel (CAC, LTV, conversion rate, etc.)
Build out 90-day campaign calendar with clear goals, ownership, and success metrics across brand and performance
Establish weekly cross-functional meetings with product, growth, and data teams to lock in messaging, positioning, and go-to-market strategy
Execute 2-3 major product launches with coordinated brand, performance, and lifecycle campaigns; measure impact on revenue contribution
Optimize paid acquisition channels (likely Google, Meta, TikTok) to reach target CAC; scale top performers by 30%+
Build lifecycle marketing engine (email, SMS, retargeting) to increase customer LTV by 25%+
Create quarterly business reviews with data-driven insights; demonstrate clear attribution of marketing efforts to revenue growth
KPIs You'll Own
Revenue Attribution
Track marketing-influenced and marketing-sourced revenue by campaign and channel
CAC (Customer Acquisition Cost)
Cost per new customer by channel; track against target and LTV ratio
Campaign Conversion Rate
% of traffic that converts to customer by campaign, channel, and audience segment
LTV (Lifetime Value)
Average revenue per customer over lifetime; segment by acquisition channel and cohort
Email Engagement & ROI
Open rate, click-through rate, and revenue generated from lifecycle email campaigns
Brand Awareness & Share of Voice
Reach, impressions, and sentiment across paid and organic channels
Tools & Stack
Your Team
Your Manager
CEO or VP of Growth/Revenue (not specified)
Current Team
Likely small marketing team (2-4 people); you'll coordinate across product, design, data, and support
New role-building/scaling the marketing function
The Package
Salary
$160K-$200K base
Remote
On-site, Costa Mesa, CA (full-time contractor role)
Benefits & Perks
Company Intelligence
Amaze is a creator commerce platform that empowers designers, artists, and brands to launch and sell products directly to their audiences. The company provides tools, insights, and fulfillment infrastructure to turn cultural moments and fan bases into sustainable revenue streams.
Culture
Fast-moving, collaborative, creative, innovation-focused. Team values hands-on execution, data-driven decisions, and ownership.
Is This Role For You?
- You've led full-funnel marketing strategies across brand, performance, and lifecycle at 10+ years of hands-on experience
- You're comfortable jumping between strategic thinking and tactical execution-writing the plan and executing it yourself if needed
- You're obsessed with data and attribution; you speak fluent Google Analytics, SQL-adjacent analysis, and dashboards
- You've built go-to-market strategies in ecommerce, creator, or D2C businesses where cultural relevance matters
- You thrive in scrappy, fast-moving startups and can move fast while keeping quality high
- You need hands-off strategy work only; this role expects you to own execution and get into the details
- You're uncomfortable with contract work; this is a 1-year fixed-term role with optional full-time conversion
- You need remote flexibility; this is full on-site in Costa Mesa, CA
- You lack direct ecommerce, creator economy, or D2C experience; you'll need to learn the category fast
Interview Process
Initial Screening
Hiring manager / CEO conversation on experience, strategic approach, and startup fit (30 min)
Case Study or Strategy Exercise
Present a past marketing campaign or GTM strategy; walk through your data-driven approach and results (async or live, 45-60 min)
Cross-Functional Panel
Interviews with product lead, growth lead, and possibly CFO to assess collaboration and execution mindset (60 min total)
Final Conversation
CEO or co-founder deep dive on vision alignment, contract terms, and path to full-time (30-45 min)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.