The Challenge
ALSO is building the next generation of electric mobility vehicles spun out from Rivian. You'll own the entire email and SMS engine that guides customers from first click through test ride to ownership-building lifecycle programs and segmentation logic that directly move the revenue needle.
Your Mission
Audit and document current email/SMS flows, segmentation rules, and performance baselines; identify quick wins and gaps in customer journey coverage
Build and launch Welcome, Consideration Nurture, and Test Ride Booking flows with clear behavioral triggers and segmentation logic in Klaviyo
Establish weekly performance reporting dashboard tracking open rate, CTR, test ride conversion, and revenue attribution across all campaigns
Partner with paid media and brand teams to align lifecycle messaging and define handoff points from paid to owned channels
Launch full customer lifecycle suite (Welcome → Post-Purchase → Win-Back) with documented playbooks and A/B testing cadence on subject lines, send time, and CTAs
Implement advanced segmentation framework (behavioral, RFM, predictive) that moves test ride conversion rate up 15-25% YoY
Build CRM production sprint process with Asana workflows, prioritization framework, and SLAs; manage cross-functional request queue with <2 week turnaround
Present quarterly business review with performance trends, testing learnings, LTV impact, and roadmap to leadership; establish CRM as measurable growth lever
KPIs You'll Own
Test Ride Conversion Rate
Percentage of email/SMS recipients who book a test ride; primary north star for lifecycle effectiveness.
Email Open Rate & Click-Through Rate
Campaign-level engagement metrics tracked weekly to identify subject line and content winners.
Revenue Attributed to CRM
Direct and assisted revenue from email/SMS touchpoints across the customer journey.
Customer Lifetime Value (LTV) by Cohort
Measure lifecycle program impact on long-term customer value segmented by acquisition source and messaging.
Segmentation & Flow Deployment Velocity
Number of new flows, segments, or tests shipped per sprint; measure operational productivity.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Growth or Head of Marketing
Current Team
You'll partner with paid media, brand creative, and retail teams; lifecycle team composition not disclosed
New role (building the email/SMS engine)
The Package
Salary
$115K-$135K base
Remote
On-site in Seattle, WA; 3-5 days per week in office required
Benefits & Perks
Company Intelligence
ALSO is an electric mobility company spun out from Rivian, building vertically integrated small EVs designed to replace local car/truck/SUV miles with affordable, efficient alternatives. The company is focused on inspiring riders and solving global mobility challenges with delightful, innovative products.
Culture
Builders, dreamers, doers, and innovators; startup DNA; ambiguous environment; expects you to write the playbook, not wait for one
Is This Role For You?
- You've owned full-funnel email/SMS programs at a DTC brand and have proven you move conversion and LTV metrics, not just deploy campaigns
- You're fluent in Klaviyo (or Braze/Iterable) and can build complex segmentation, behavioral triggers, and automation flows without hand-holding
- You thrive in ambiguous, fast-moving environments where you build frameworks and playbooks from scratch
- You're a sharp communicator who can write subject lines, brief creative agencies, present data to leadership, and unblock ops issues in Asana
- You've only done campaign coordination or template-swapping; you need hands-on ownership of strategy, segmentation, and testing
- You need a clear playbook and executive air cover before making decisions; ALSO requires startup-style iteration with imperfect data
- You're looking for fully remote work; this role requires 3-5 days/week in Seattle office
Interview Process
Recruiter Screen
Background on DTC lifecycle experience, Klaviyo proficiency, and fit for ambiguous startup environment
Hiring Manager Conversation
Deep dive into past email/SMS program ownership, segmentation approach, A/B testing methodology, and cross-functional collaboration examples
Case Study / Work Sample
Likely: design a lifecycle flow for a customer journey stage, build a segmentation logic doc, or present a past campaign analysis
Cross-Functional Panel
Conversations with paid media, brand, and/or retail stakeholders to assess partnership capability and strategic alignment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.