The Challenge
Agorastore is Europe's leading auction marketplace for circular economy assets, growing 30% YoY with €100M+ in annual transactions. You'll own demand generation across a 80-person team, directly driving buyer acquisition and commercial performance on a platform processing 30K assets annually.
Your Mission
Launch and optimize 3 paid acquisition campaigns (Google Ads, LinkedIn, Meta) targeting qualified B2B buyers with clear CAC targets
Build LinkedIn Sales Navigator sourcing workflow and conduct 50+ prospect outreach conversations to establish baseline conversion rates
Implement HubSpot automation for email nurturing sequences and establish MQL→SQL→opportunity tracking in Salesforce
Establish core dashboard covering leads, conversion rates, cost-per-lead, and margin impact with weekly reporting to leadership
Scale top 2 acquisition channels by 40% while maintaining or improving cost-per-qualified-lead by 15%
Identify and test 2 new demand generation levers (partner sites, content syndication, events) with documented ROI
Reduce MQL→SQL conversion time by 20% through sales collaboration and lead qualification optimization
Build predictive models for lead quality scoring using historical conversion data to improve sales team efficiency
KPIs You'll Own
Cost Per Qualified Lead (CPQL)
Track acquisition spend across channels against SQLs generated; optimize towards target CPQL by channel.
MQL→SQL Conversion Rate
Measure lead qualification effectiveness; target 25%+ conversion with sales team feedback loops.
Lead Volume & Quality Mix
Monitor monthly lead targets by source and buyer persona; balance volume with margin contribution.
Pipeline Contribution
Track revenue influenced by demand generation activities; measure impact on €100M+ annual transaction target.
Campaign ROI by Channel
Calculate revenue generated per euro spent on Google Ads, LinkedIn, Meta; inform budget allocation monthly.
Tools & Stack
Your Team
Your Manager
Head of Marketing
Current Team
80-person team; you'll work closely with Sales leadership and Marketing stakeholders
New role to accelerate growth
The Package
Salary
€45K-€55K base
Remote
On-site in Montreuil, Île-de-France, France
Benefits & Perks
Company Intelligence
Agorastore is Europe's leading B2B auction marketplace enabling companies and public organizations to give circular economy second lives to equipment and real estate assets. Profitable with 30% YoY growth, €100M+ annual transaction volume, and 700K+ monthly marketplace visitors.
Team Size
80
Customers
B2B enterprises and public sector organizations
Culture
Mission-driven, circular economy-focused, performance-oriented with emphasis on transparency and responsible resource management
Is This Role For You?
- You've run 2-5 years of B2B lead generation or growth marketing campaigns with measurable CAC/LTV discipline
- You're genuinely excited about automation and building systems (HubSpot, Zapier, PhantomBuster aren't scary-they're fun)
- You live and breathe metrics: you make decisions based on data, not gut feel, and you can explain trade-offs clearly
- You want to work *with* sales, not behind a wall; you're comfortable in real-time collaboration and feedback loops
- You see marketing and sales as separate kingdoms-this role requires tight alignment and shared KPIs
- You prefer building brand awareness campaigns over performance accountability; growth here is measured in qualified leads and margin
- You're uncomfortable being hands-on with tools like HubSpot, Salesforce, and ad platforms; this isn't a strategic-planning-only role
Interview Process
Initial conversation
Screening call with Head of Marketing to discuss growth background, experience with tools, and fit with circular economy mission
Growth case study
Walk through a past campaign you ran: audience, channel, creative, results, and what you'd do differently
Team interviews
Conversations with Sales and Product leaders to assess collaboration style and understanding of B2B dynamics
Final conversation
Deep dive with leadership on 90-day plan, KPI targets, and strategic priorities for demand generation
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.