The Challenge
Small but scrappy marketing agency serving regulated industries (cannabis, hemp, CPG, events) needs someone to own LinkedIn strategy and build a scalable lead gen engine. You'll be the first dedicated marketer architecting growth from scratch.
Your Mission
Audit and optimize LinkedIn company page; establish posting cadence (3-5x/week) with CEO account strategy and content calendar
Map and launch initial lead generation funnel through LinkedIn (targeting, messaging, nurture sequence via email)
Publish 8-12 SEO-optimized blog posts targeting regulated industry keywords; establish keyword roadmap
Grow weekly newsletter to 500+ subscribers with 25%+ open rate through organic promotion and lead magnet integration
Generate 50+ qualified leads monthly through LinkedIn funnel with documented conversion rate and cost-per-lead
Achieve 2,000+ LinkedIn followers on CEO account with 3%+ engagement rate on organic content
Publish 20+ SEO articles with measurable organic traffic growth (target: 5,000+ monthly sessions from organic search)
Establish predictable email nurture sequences converting newsletter subscribers to sales conversations (target: 2-3% conversion)
KPIs You'll Own
LinkedIn Lead Gen Conversion Rate
Percentage of LinkedIn profile visitors or message respondents who enter your lead funnel.
Cost Per Qualified Lead (CPL)
Total marketing spend divided by qualified leads generated through LinkedIn and content channels.
Email Engagement (Open & Click Rate)
Newsletter open rate (target 25%+) and click-through rate; measure content relevance and list quality.
Organic Content Traffic & Rankings
Monthly organic sessions to blog; keyword rankings for target terms in regulated verticals.
LinkedIn Audience Growth & Engagement
Monthly follower growth and engagement rate (likes, comments, shares) on company and CEO accounts.
Tools & Stack
Your Team
Your Manager
Not specified, likely founder/CEO
Current Team
Unknown; appears to be small team
New role to backfill or first dedicated marketer
The Package
Salary
$50K-$75K
Remote
Fully remote/anywhere
Benefits & Perks
Company Intelligence
Small B2B marketing agency specializing in regulated and nuanced industries including cannabis, hemp, events, and CPG. Early-stage, founder-led, focused on building demand generation systems for clients in complex verticals.
Is This Role For You?
- You've built LinkedIn lead gen funnels before and can prove ROI with metrics
- You're a strong writer who can make regulated industries sound compelling (not boring)
- You thrive in scrappy environments where you wear multiple hats and move fast
- You've worked in or understand cannabis, hemp, CPG, or other heavily regulated sectors
- You need hand-holding or a large support team—this is mostly solo execution
- You can't navigate or aren't comfortable with regulated industry compliance nuances
- You're allergic to LinkedIn or think content strategy is beneath you
Interview Process
Initial call
Conversation with founder/CEO about your LinkedIn experience and results you've driven
Work sample or case study
Walk through a past campaign (LinkedIn funnel, content strategy, or lead gen) with metrics
Final conversation
Discussion of role fit, working autonomously, and questions about the agency's vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation Roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.