The Challenge
Klaviyo is hunting for a Content Marketing Lead to own the full content engine—from strategy through measurement—across campaigns, demand gen, and thought leadership. You'll modernize how they produce content globally using AI workflows while driving measurable pipeline impact across segments and regions.
Your Mission
Audit and map existing content strategy across campaigns, demand gen, and thought leadership; identify gaps and prioritization for 2026
Design and pilot an AI-assisted editorial workflow using Claude Code or Claude CoWork to improve content production speed by 30%+
Own launch of 2-3 high-impact gated assets (ebook, white paper, research report) that support Q1 segment go-to-market motions
Establish editorial standards, tone guidelines, and narrative frameworks that align global content across teams and regions
Scale AI-assisted production workflows globally with documented playbooks, templates, and prompts used across internal teams and agencies
Launch a cohesive thought leadership content program including 4+ executive bylines, customer stories, and industry perspectives
Build and execute a content repurposing engine that turns research, webinars, and events into 3+ format variations per asset
Measure and report content performance against pipeline influence, lead velocity, and brand perception KPIs; iterate based on data
KPIs You'll Own
Content-Influenced Pipeline
Revenue attributed to gated and ungated content touchpoints across the buyer journey.
Lead Volume from Gated Assets
Number of qualified leads generated from ebooks, white papers, research reports, and webinars.
Content Production Velocity
Number of assets produced per month; measure improvement from AI workflow adoption.
Engagement & Time-on-Page
Average engagement rate and time spent on campaign and thought leadership content pieces.
Thought Leadership Reach
Impressions, shares, and media mentions tied to executive bylines and industry perspective content.
Tools & Stack
Your Team
Your Manager
Head of Content Marketing or Chief Marketing Officer (implied)
Current Team
Cross-functional partners: product marketing, PR, brand, sales, regional marketing, events, customer marketing teams
New leadership role to scale and modernize content operations
The Package
Salary
$112K-$168K base
Remote
On-site in San Francisco, CA
Benefits & Perks
Company Intelligence
Klaviyo is a leading email and SMS marketing platform built for ecommerce and B2B growth. They power customer engagement and revenue for thousands of brands globally through intelligent segmentation and automation.
Customers
Ecommerce and B2B brands across multiple segments
Culture
Fast-paced, data-driven, partnership-focused environment with emphasis on modernization and operational excellence
Is This Role For You?
- You've led content strategy and production at scale—campaigns, demand gen, thought leadership, or all three
- You have hands-on experience with AI-assisted content workflows (Claude, Copilot, or similar) and can evangelize modernization
- You're comfortable owning the full content lifecycle: ideation, briefing, editing, QA, measurement, and iteration
- You're collaborative by nature but can drive decisions independently and hold quality standards across distributed teams
- You care about metrics: lead volume, pipeline influence, engagement rates, and ROI—not just content output
- You're purely a writer or creative; this role needs a strategic operator who can build systems and manage production at scale
- You shy away from data and measurement or treat attribution as someone else's problem
- You've never used AI tools for content production and aren't eager to learn and pioneer new workflows
- You need remote flexibility; this is on-site in San Francisco
Interview Process
Recruiter Screen
Background on content leadership experience, AI tool exposure, and fit for on-site role
Content Strategy & Production Case Study
Walk through a past campaign or content program you owned: strategy, execution, results, and lessons learned
AI & Operations Deep Dive
Discussion of how you'd modernize content production; examples of AI tools used, workflows designed, and scalability improvements
Cross-Functional Panel
Conversations with product marketing, PR, brand, and sales to assess collaboration style and strategic alignment
Executive Round
Discussion with CMO or equivalent on vision for global content strategy and thought leadership positioning
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation Roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.