Head of SMS Lead Generation Strategy (Sending & Data Acquisition)

Accountabilities:

• Build and own the end-to-end SMS lead generation engine, including data sourcing, infrastructure setup, campaign execution, and optimization

• Identify, vet, and negotiate partnerships with data providers, aggregators, and list owners to secure compliant, high-intent homeowner data

• Design, launch, and continuously optimize SMS campaigns to generate motivated seller leads and improve conversion performance

• Ensure full compliance with TCPA regulations, 10DLC requirements, and carrier guidelines across all messaging activities

• Select and manage SMS platforms, CRM integrations, and supporting tools for scalable, high-volume outreach

• Analyze campaign performance and continuously improve KPIs such as delivery rate, response rate, CPL, and ROI

• Collaborate with acquisitions and sales teams to ensure seamless lead handoff and feedback loops for quality improvement

• Build reporting frameworks and dashboards to track performance and guide strategic decisions

Requirements:

• 5+ years of experience in performance marketing, lead generation, or business development

• At least 2+ years of hands-on experience specifically in high-volume SMS marketing

• Strong experience generating leads in real estate-related environments (iBuyer, wholesaling, brokerage, PropTech strongly preferred)

• Deep knowledge of TCPA compliance, 10DLC registration, opt-in/opt-out processes, and carrier filtering rules

• Proven ability to negotiate and manage data partnerships or revenue-share agreements

• Strong technical fluency with SMS platforms, CRM systems (e.g., HubSpot, Salesforce), and data tools

• Highly analytical mindset with strong ability to interpret campaign data and optimize performance quickly

• Entrepreneurial, builder-oriented mindset with ability to operate in ambiguous, fast-moving environments

Benefits:

• Competitive base salary plus performance-based bonus/commission structure tied to revenue impact

• Comprehensive health, dental, and vision insurance

• Fully remote and flexible work environment

• High ownership role with direct impact on company growth and revenue

• Opportunity to build and scale a core acquisition function from the ground up

• Fast-paced, performance-driven team culture

• Autonomy to design systems, strategies, and infrastructure

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1