Demand Generation Manager

Join Favikon as a Demand Generation Manager, where you'll turn our existing attention and prestige in the creator economy into qualified enterprise meetings. You'll rebuild our content engine, run account-based marketing on our top 200 enterprise accounts, build our marketing automation stack, and own the MQL to SQL handoff with the sales team. The ideal candidate has 3-4 years of B2B SaaS demand generation experience, understands influence marketing intimately, and is comfortable owning the funnel end-to-end.

Key Missions

Profile

Who I’m looking for

You’ve spent at least three to four years operating B2B SaaS demand gen at a scale-up where the team was small and the stakes were real. You can run a Hubspot or Salesforce flow without help. You think in ICPs, buyer journeys, signals, and channels, not in vanity metrics. And here’s the non-negotiable: you understand influence marketing intimately. You know how a Head of Influence at WPP or a brand team at L’Oréal actually evaluates and runs a creator program. You’ve worked at an influence platform (Skeepers, Primetag, Modash, CreatorIQ, Captiv8, Tagger), at an influence agency (Tanke, Open Influence, Whalar), or as the influence lead inside a brand or media group. If you can’t have a 20-minute conversation with our ICP about their actual problems, this isn’t the role.

You’re hands-on, scrappy, data-honest, comfortable owning the funnel end-to-end. AI-native is a real plus, because enterprise buying journeys now start with a ChatGPT or Perplexity query before they ever reach our site.

Recruitment Process

To apply

Send your CV to jeremy@favikon.com and sarthak@favikon.com with answers to:

• The hardest demand gen problem you’ve solved, with the metric that moved

• One influence platform or agency you’ve worked with closely, and what they got right or wrong about reaching enterprise buyers

• What you’d change first about how we capture demand today (look at favikon.com, sign up as a brand, tell us)

• Why this role specifically

We’re hiring our Demand Generation Manager, and this is the role that turns Favikon’s biggest paradox into pipeline.

We already have the attention. 145K LinkedIn followers, press coverage that won’t quit, prestige in the creator economy that’s frankly unfair for our stage, and a Fortune 500 pipeline forming (NVIDIA, Shopify, Safran, Zalando, Bolt, Intuit, Gong, IMG, Webedia, plus the names we can’t print yet). First enterprise deals are signed.

What we don’t have, yet, is a demand engine that systematically turns that attention into qualified enterprise meetings.

The next play has to be rebuilt around buyer intent, AI search visibility, and ABM on a named list of accounts our sales motion can actually close. That’s the work, and that’s you.

What you’d actually own

• Rebuild our content engine around buyer intent and AI search (AEO/LLMO), not vanity rankings

• Run ABM on our top 200 named enterprise accounts, and plug it into the Le Centile dinners we already use as a moat

• Build the marketing automation stack that feeds qualified meetings to sales (currently held together with duct tape)

• Own MQL to SQL handoff with the sales team, and the metrics on top of it

• Bring back paid media discipline, measurement, and clear opinions about what’s worth scaling

• Partner with product marketing on launches, with sales on enablement, with the founders on narrative

About Favikon

Plateforme d'analyse et de valorisation pour la creator economy.