Senior Marketing Analyst, Strategy & Analytics

Accountabilities:

• Analyze marketing performance across SEM, SEO, and AI-driven channels to identify trends, root causes, and optimization opportunities.

• Build, maintain, and automate dashboards, reports, and data models using BI tools and SQL to support marketing decision-making.

• Define and standardize key performance metrics aligned with business strategy, ensuring accuracy, consistency, and actionable insights.

• Develop forecasts, run experiments, and perform diagnostic and exploratory analyses to evaluate campaign and channel effectiveness.

• Collaborate closely with marketing, data, and business stakeholders to translate data insights into strategic recommendations.

• Design and maintain marketing data infrastructure, including integrations with platforms such as Google Analytics, Google Ads, and Google Search Console.

• Leverage AI tools to accelerate analysis, reporting, and insights generation while exploring their impact on marketing performance.

Requirements:

• 5+ years of experience in data analysis, marketing analytics, business intelligence, or related analytical roles.

• 2+ years of experience in consulting, strategy, or analytical operations environments.

• Strong experience analyzing SEM, SEO, and ideally AI-driven or Generative AI search channels.

• Advanced proficiency in SQL, with experience using BI tools such as Tableau, Power BI, or Qlik.

• Hands-on experience with data modeling, forecasting, experimentation, and root cause analysis.

• Strong understanding of marketing data infrastructure and Google marketing tools (Google Analytics, Google Ads, Google Search Console).

• Experience using Generative AI tools (e.g., ChatGPT, Claude, Gemini) for analysis, automation, or reporting.

• Strong analytical, statistical, and problem-solving skills, with the ability to connect data to business outcomes.

• Excellent communication skills and ability to simplify complex insights for senior stakeholders.

• Bachelor’s degree required; advanced degrees or MBA are a plus.

Benefits:

• Competitive compensation determined by experience, skills, and location

• Comprehensive healthcare coverage including medical, dental, and vision insurance

• 401(k) retirement plan with employer participation

• Life insurance and disability coverage (short-term and long-term)

• Flexible spending accounts (FSA), dependent care, and health savings accounts (HSA)

• Access to telehealth services and employee assistance programs

• Flexible paid time off and remote-first work environment

• Opportunity to work in a global, fast-paced, high-growth environment

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1