Senior Manager, Marketing Technology & Analytics

Accountabilities:

• Design, build, and manage a centralized marketing data ecosystem using cloud data warehouse technologies, data modeling tools, ingestion platforms, and business intelligence solutions.

• Develop and maintain enterprise marketing KPIs, including customer acquisition cost, return on ad spend (ROAS), conversion metrics, lifetime value, attribution models, and revenue performance indicators.

• Ensure accurate tracking and measurement across paid and owned marketing channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.

• Create reporting frameworks and self-service dashboards that enable marketing teams to monitor performance and make data-driven decisions.

• Partner with marketing leadership to develop forecasts, performance targets, budget scenarios, and investment recommendations.

• Lead measurement initiatives such as incrementality testing, lift studies, geographic testing, and A/B experimentation programs.

• Identify data quality challenges and establish governance processes to improve reporting accuracy, consistency, and reliability.

• Translate complex analytical insights into clear recommendations for both technical teams and executive stakeholders.

• Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement strategies.

• Help establish and scale marketing analytics capabilities while contributing to future team growth and leadership opportunities.

Requirements:

• 5+ years of experience in marketing analytics, marketing operations, performance measurement, or related fields.

• Proven experience owning and managing cloud data warehouse environments such as Snowflake.

• Strong hands-on experience with dbt and modern data modeling practices.

• Advanced SQL skills with the ability to analyze complex datasets and build reliable reporting solutions.

• Deep understanding of paid search, paid social, affiliate marketing, attribution strategies, and conversion tracking methodologies.

• Experience integrating data from advertising platforms, analytics tools, CRM systems, and marketing technology platforms.

• Experience using Python for analytics is highly desirable.

• Familiarity with BI platforms such as Looker, LookML, or similar reporting tools is preferred.

• Ability to communicate analytical concepts clearly to executive stakeholders and non-technical audiences.

• Experience supporting multiple brands, business units, or product lines is a plus.

• Background in insurance, financial services, fintech, or other regulated industries is advantageous.

• Strong strategic thinking, problem-solving skills, and the ability to operate effectively in a fast-changing environment.

Benefits:

• Competitive compensation package including a base salary range of $140,000-$150,000 plus performance bonus opportunities.

• Full-time permanent remote position for candidates located in the United States.

• Employee ownership program allowing eligible employees to share in company growth.

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) plan with company matching contributions.

• Health Savings Account (HSA) and additional voluntary insurance options.

• Life and AD&D insurance coverage.

• Paid time off programs and company-paid holidays.

• Work-from-home reimbursement support.

• Professional development opportunities and career growth initiatives.

• Digital health and wellness resources.

• Employee assistance program and financial support resources.

• Employee discounts and referral programs.

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