Marketing Data Insights Lead

Accountabilities

• Translate ambiguous marketing and business questions into structured analytical problems, hypotheses, and clearly defined objectives.

• Own analytical workstreams end-to-end, from problem definition and data preparation through analysis, validation, and delivery.

• Pull, transform, and analyze data using SQL, including complex joins, CTEs, aggregations, and related techniques.

• Design and conduct analytical models, statistical tests, A/B testing analyses, and other quantitative approaches to answer client questions.

• Pressure-test analytical findings and ensure the accuracy, rigor, and defensibility of recommendations before presenting them.

• Translate statistical and analytical outputs into clear narratives, reports, visualizations, and presentations that business leaders can act upon.

• Present findings to senior marketing stakeholders and confidently address questions, challenge assumptions, and influence next steps.

• Build trusted relationships with client stakeholders and serve as a strategic analytical partner across multiple engagements.

• Manage multiple active workstreams and accounts, prioritizing tasks based on urgency, business value, and client impact.

• Develop and apply improved analytical methods, sharper questions, and reusable frameworks that raise the quality and efficiency of team deliverables.

• Create reports and data visualizations using tools such as Power BI, Domo, Excel, or comparable platforms.

• Collaborate with statisticians, strategists, and other team members while maintaining independent ownership of assigned engagements.

Requirements

• Bachelor’s degree or equivalent quantitative education in statistics, finance, economics, mathematics, engineering, analytics, or a related discipline.

• 3-5 years of hands-on experience in marketing analytics, growth analytics, B2B data consulting, or a closely related field.

• Strong SQL proficiency, including complex joins, CTEs, aggregations, and data manipulation.

• Experience with business intelligence and visualization tools such as Power BI, Tableau, Looker, or equivalent platforms.

• Solid understanding of statistical concepts, including A/B testing and predictive modeling fundamentals.

• Strong ability to translate quantitative analysis into practical business recommendations and compelling narratives.

• Comfortable presenting analytical findings to senior stakeholders and executive audiences.

• Demonstrated client-facing skills, including the ability to build relationships, communicate complex concepts clearly, and diplomatically challenge assumptions.

• Strong prioritization and project-management skills, with the ability to balance competing priorities across multiple accounts and workstreams.

• High level of curiosity and intellectual rigor, with a natural tendency to ask why and connect analytical findings to business implications.

• Strong accountability, independence, attention to detail, and commitment to producing accurate, defensible work.

• Ability to collaborate effectively while also operating autonomously and taking ownership of deliverables.

• Candidates must reside in the East Coast or Midwest regions and be able to work Eastern Standard Time hours.

• Willingness to travel to the New York City office and attend client meetings as needed.

• This position is not eligible for employer-sponsored visa sponsorship, including OPT.

Benefits

• Fully remote work opportunity within the United States, subject to geographic and time-zone requirements.

• Flexible PTO and a generous paid holiday schedule.

• Comprehensive medical coverage with a choice of three plans.

• Dental and vision insurance.

• Company-paid short-term disability, long-term disability, and life insurance.

• Optional supplemental life, accident, and critical illness insurance plans.

• 401(k) plan with company match.

• Fully paid primary caregiver leave for 12 weeks.

• Paid parental bonding leave for 2 weeks.

• Training and professional development with unlimited access to the Percipio learning platform.

• Professional mentoring program providing career guidance from leadership.

• Employee Resource Groups supporting collaboration and shared interests.

• Community volunteering opportunities through an employee-focused outreach program.

• Opportunities to work alongside experienced statisticians, strategists, and analytics professionals.

• A collaborative, innovation-focused environment centered on learning, client impact, and professional growth.

• Benefits designed to support employees and their families.

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