Ce que vous ferez
Job Description
*US-based, with a
preference for Seattle, WA
and consideration for applicants in theCentral or Mountain time zones
.*Position Summary
The CRM & Appian Product Manager leads the strategy, governance, and optimization of our enterprise CRM and workflow automation platforms.
This role blends
product management ownership
withplatform administration leadership
. You will partner with business stakeholders to define the roadmap, prioritize enhancements, and ensure delivery of scalable, well-governed solutions that enable Marketing, Operations, and other business teams. In addition, you will lead the team responsible for platform configuration, administration, automation, and release execution.Key Responsibilities
Platform Strategy & Product Ownership
- Partner with key business stakeholders to define the product vision, roadmap, and backlog for CRM and Appian platforms
- Align platform capabilities with company growth, retention, and operational objectives
- Translate business needs into scalable workflows, automations, system enhancements, and reporting capabilities
- Define and monitor success metrics (KPIs) such as user adoption, process efficiency, automation impact, SLA adherence, and data quality
- Balance strategic initiatives with ongoing operational support and platform stability
- Contribute to annual planning, roadmap development, and release planning
- Lead and mentor the platform configuration/administration team (CRM and Appian administrators)
- Oversee workflow configuration, automation rules, case routing, forms, permissions, data models, and reporting dashboards
- Ensure strong governance, documentation, and change management practices
- Establish standards for configuration, release management, and system controls
- Identify risks, blockers, and technical debt; proactively drive resolution
- Support team member development and ensure alignment to performance and career goals
- Partner with Marketing, Operations, Finance, Compliance, and other internal stakeholders to enable business processes
- Collaborate with Engineering on integrations, APIs, and complex technical initiatives
- Lead backlog refinement, sprint planning, demos, and stakeholder reviews
- Conduct discovery with internal users (Voice of Business) to gather requirements and prioritize enhancements
- Ensure technical and operational considerations are incorporated into feature planning
- Drive alignment across platforms to reduce redundancy and improve system interoperability
- Establish and maintain data governance standards and role-based access controls
- Ensure data integrity, system reliability, and audit readiness
- Monitor platform performance, usage trends, and operational metrics
- Drive continuous improvement through automation and process optimization
- Maintain comprehensive system and process documentation
- Ability to translate complex business processes into scalable system configurations
- Strong balance of strategic thinking and operational execution
- Detail-oriented with a focus on system integrity and sustainability
- Comfortable working across technical and non-technical teams
- Experience managing competing priorities in a dynamic environment
- Strong leadership and coaching capability
- Bachelor’s degree in Business, Information Systems, Computer Science, or related field (or equivalent experience)
- 5+ years of experience in product management, CRM/platform ownership, or enterprise systems management
- Hands-on experience with CRM systems (e.g., Microsoft Dynamics CRM or similar) and workflow/automation platforms such as Appian
- Experience leading or mentoring platform administrators or configuration teams
- Strong understanding of CRM data models, workflow automation, permissions, reporting, and governance
- Experience managing backlogs, writing user stories, and prioritizing cross-functional initiatives
- Familiarity with system integrations, APIs, and enterprise architecture concepts
- Strong analytical skills with ability to define and track KPIs
- Experience working in Agile environments using tools such as JIRA and Confluence
- Excellent stakeholder management, communication, and organizational skills
- US-based, with a preference for Seattle, WA and consideration for applicants in the Central or Mountain time zones.
- Seattle-based employees will follow a hybrid schedule, working from our casual, pet-friendly office at least three days per week.
- The base salary range for this position is $120,000 - $150,000, on a full-time schedule.
- Along with base salary, Trupanion employees may be eligible for monthly bonuses.
- We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ
Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Sr. Lifecycle Marketing Manager
Frank & Eileen • Los Angeles, CA
Lifecycle Marketing Manager
80Twenty • San Francisco Bay Area
Retention Marketing Manager
Jackson James • New York, NY
Lifecycle Marketing Manager
Pangaea • United States
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.