The Challenge
Rubix is a €1B European industrial distributor accelerating digital transformation across 160 agencies. You'll own the marketing automation and lifecycle strategy that drives customer engagement and measurable growth for a network reaching thousands of industrial clients.
Your Mission
Audit and map existing CRM campaigns; identify quick wins for automation and personalization
Define segmentation strategy and launch 3-5 high-impact automated workflows (onboarding, re-engagement, upsell)
Establish baseline metrics for campaign performance, engagement rates, and customer lifecycle stages
Conduct initial Voice of Customer analysis; synthesize NPS and feedback into 5 actionable insights
Scale marketing automation to 8-10 optimized campaigns with measurable lift in engagement and retention
Implement customer journey analytics dashboard; report monthly on lifecycle KPIs and segment performance
Deliver segmentation model with behavioral, demographic, and purchase-based cohorts; test targeted messaging
Lead quarterly VoC program; track sentiment shifts and feed learnings into product and marketing roadmaps
KPIs You'll Own
Email engagement rate (open, click, conversion)
Track performance of automated campaigns across lifecycle stages to optimize message and frequency.
Customer retention and churn rate by segment
Monitor lifecycle health and measure impact of engagement and re-engagement campaigns.
NPS and Voice of Customer sentiment
Quantify customer satisfaction and identify friction points in the buying and support journey.
Marketing-influenced revenue and AOV by cohort
Attribute revenue impact to lifecycle campaigns and measure ROI of automation investments.
Automation coverage and campaign velocity
Track % of audience in active automations and number of campaigns deployed monthly.
Tools & Stack
Your Team
Your Manager
Head of Digital & Data Marketing
Current Team
Embedded in Digital & Data Marketing team; cross-functional with product, data, and local market teams across 160 agencies
New role to strengthen customer data activation and lifecycle focus
The Package
Salary
€45K-€55K base
Remote
On-site, Lyon
Benefits & Perks
Company Intelligence
Rubix is Europe's leading distributor of industrial products and solutions to manufacturers. With €1B in 2025 revenue, 2,700+ employees, and 160 agencies across the continent, Rubix helps industrial clients improve economic, operational, and environmental performance. The company is mid-way through aggressive digital transformation to unlock customer data and drive measurable growth.
Team Size
2700
Customers
Industrial manufacturers and production companies across Europe
Culture
Exacting but supportive; diversity and inclusion embedded; fast-moving, data-driven, collaborative
Is This Role For You?
- You've owned CRM, marketing automation, or lifecycle campaigns at B2B companies and love measuring impact
- You think in cohorts and funnels: segmentation, journey mapping, and behavioral triggers excite you
- You're comfortable with SQL, analytics tools, and translating data into creative campaign ideas
- You thrive in cross-functional environments and can influence without direct authority across 160+ distributed teams
- You need full remote or 3-day office flexibility; this is strict on-site in Lyon
- You prefer creative execution over analytics and testing; this role is metrics-first
- You've only worked in B2C fast-moving campaigns; B2B industrial sales cycles will feel slow
Interview Process
Initial screening
Recruiter phone call to validate CRM/automation experience and Lyon on-site fit
Case study
Async submission: analyze a customer lifecycle challenge, propose segmentation and automation strategy
Manager interview
Head of Digital & Data Marketing dives into campaign strategy, analytics chops, and cross-team collaboration
Stakeholder round
Conversations with data, product, and regional marketing leads to assess alignment and impact potential
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.