The Challenge
Razorfish is rebuilding itself around people-first marketing—and they need you to architect CRM strategies that actually move the needle. You'll own the full customer lifecycle across owned channels, translating data into journeys that drive loyalty and revenue.
Your Mission
Audit existing CRM tech stack (Braze/Salesforce/HubSpot) and map current customer journey touchpoints for 2-3 key client accounts
Develop 3-5 strategic CRM recommendations (audience segmentation, channel mix, automation flows) with projected lift metrics
Establish performance baseline across email, push, SMS channels and create monthly reporting cadence with analytics partnership
Brief creative team on 2-3 campaigns with insightful positioning and audience personas to demonstrate strategic direction
Launch 4+ optimized cross-channel campaigns showing 15%+ lift in engagement or conversion vs. baseline
Build repeatable CRM strategy playbook (audience insights → journey map → channel mix → creative brief) for client replication
Reduce campaign time-to-launch by 25% through streamlined orchestration between owned and paid channels
Present quarterly trends and innovation recommendations (emerging tools, industry best practices) to leadership and clients
KPIs You'll Own
Email Open Rate / Click-Through Rate
Target 3-5% improvement in owned channel engagement through strategic segmentation and personalization.
Customer Lifetime Value (CLV) by Cohort
Measure incremental revenue generated from CRM programs by customer segment and campaign.
Unsubscribe Rate / List Health
Keep opt-out rates below 0.5% while maintaining audience quality through smart suppression and frequency capping.
Campaign Time-to-Launch
Reduce strategy-to-execution timeline through better cross-functional collaboration and tool optimization.
Creative Brief Quality Score
Internal measure of how well briefs guide asset development and client satisfaction with campaign output.
Tools & Stack
Your Team
Your Manager
Not specified—likely SVP/Director of CRM or Client Strategy
Current Team
Cross-functional CRM, analytics, creative, and paid media teams at Razorfish Miami
New role or backfill unclear from description
The Package
Salary
$120K-$155K base
Remote
On-site in Miami, FL (Full-time)
Benefits & Perks
Company Intelligence
Razorfish is a digital-first marketing agency that rebooted in 2020 to center people, diversity, and inclusion. They've been leading since the internet began, but now focus on collaboration between strategists, creatives, and technologists to create unforgettable customer experiences.
Culture
Inclusive, unconventional, people-first. Values diverse backgrounds and perspectives as competitive advantage.
Is This Role For You?
- You've shipped 5+ CRM or email marketing strategies at an agency or in-house team and can show the impact (open rates, revenue lift, retention gains)
- You think in data but speak in storytelling—you can brief creatives and present to C-suite with equal clarity
- You're comfortable with Salesforce, HubSpot, or Braze and understand audience segmentation, automation flows, and cross-channel orchestration
- You thrive in collaboration and can juggle multiple client campaigns without dropping the ball
- You're genuinely curious about emerging CRM tech and can articulate why a tool upgrade or new tactic matters to the bottom line
- You're a solo operator who struggles with cross-functional teamwork or creative collaboration
- You're looking for remote flexibility—this role is on-site in Miami
- You lack hands-on CRM platform experience or have only worked in paid media / performance marketing without owned channel depth
Interview Process
Initial Screening
Recruiter call to validate CRM/email/push experience and alignment with agency culture.
Strategy Case Study
Present a past CRM campaign: strategy, creative brief, results, and what you'd do differently. Expect deep-dive questions on audience logic and optimization.
Cross-Functional Panel
Meet with CRM Lead/Manager, Analytics partner, and potentially a Creative Director to assess collaboration style and strategic thinking.
Final Leadership Interview
SVP or Director-level conversation about your approach to innovation, client management, and building CRM programs at scale.
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.