The Challenge
Razorfish is rebuilding itself around people-first marketing. As Director of CRM Strategy, you'll architect end-to-end customer lifecycle programs for enterprise brands—orchestrating email, SMS, paid media, and first-party data into experiences that actually move the needle.
Your Mission
Audit current CRM strategy maturity across 2-3 key client accounts; identify quick wins in segmentation and journey mapping
Establish measurement framework and KPI dashboard for CRM programs with analytics team
Build cross-functional alignment roadmap with creative, tech, media, and product teams
Develop 1-2 data-informed CRM strategy proposals for new business opportunities
Execute 3+ end-to-end CRM campaigns across channels (email, SMS, app, web, paid) with 15%+ lift vs. baseline
Launch structured test-and-learn program; run 5+ validated experiments with clear learnings
Mentor 2-3 junior strategists; establish quarterly career development plans
Deliver compelling CRM innovation roadmap including AI/predictive modeling integration
KPIs You'll Own
CRM Program Lift
Revenue or conversion uplift from CRM-driven campaigns vs. control baseline (target: 12-20%).
Customer Journey Completion Rate
Percentage of customers completing intended lifecycle touchpoints across channels.
Experimentation Velocity
Number of validated tests executed per quarter and learning adoption rate.
Client NPS / Retention
CRM strategy satisfaction and account health score from key clients.
Segmentation Precision
Improvement in audience segment relevance and personalization performance metrics (CTR, engagement).
Tools & Stack
Your Team
Your Manager
VP or Head of Strategy (assumed based on Director level)
Current Team
CRM strategists (junior/mid-level), plus dotted-line relationships with creative, tech, analytics, media teams
Likely backfill or expansion role; no specific headcount mentioned
The Package
Salary
$150K-$190K base
Remote
On-site, Miami, FL. Full-time contract.
Benefits & Perks
Company Intelligence
Razorfish is a global digital marketing agency that's reinvented itself around diversity, inclusion, and people-first strategy. Post-2020 reboot, they combine expertise in digital strategy, creative, and technology to help brands create unforgettable customer experiences across the full lifecycle.
Customers
Enterprise brands across multiple verticals (specifics not disclosed)
Culture
Weird, wonderful, complex people. Inclusive, convention-challenging, focused on bringing new perspectives to create meaningful experiences.
Is This Role For You?
- You've driven CRM strategy at enterprise scale—managing complex multi-channel programs with measurable business impact
- You're fluent in first-party and addressable data, segmentation, lifecycle journey mapping, and paid media orchestration
- You can synthesize data, consumer insights, and creative briefs into clear, compelling strategies for both clients and internal teams
- You thrive leading cross-functional teams, mentoring junior strategists, and building strong client relationships
- You're obsessed with testing, learning, and continuous optimization—not just launching campaigns
- You're primarily a hands-on tactician who doesn't want strategic leadership responsibilities or team mentoring
- You lack hands-on experience with CRM platforms, data integration, or performance measurement—theory only
- You prefer remote work; this is on-site, full-time in Miami
- You're uncomfortable with ambiguity in fast-moving client environments or iterating on strategy based on test learnings
Interview Process
Recruiter Screening
Initial fit check on CRM experience, seniority, and interest in on-site role.
Strategy Deep-Dive
Walk through a past CRM program: strategy, execution, measurement, results. Expect questions on segmentation, journeys, testing, and data use.
Leadership & Collaboration
Discuss team mentoring, cross-functional collaboration, client relationship management, and how you champion innovation.
Case Study or Brief
Develop a CRM strategy proposal for a hypothetical brand; present findings, recommendations, and measurement approach.
Leadership Panel
Meet with Head of Strategy, creative lead, and/or analytics lead to assess alignment on vision and working style.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.