The Challenge
Ralph Lauren is a $6B+ global luxury brand running complex customer engagement across five product categories. You'll own the entire martech stack—ESP, CDP, and orchestration—turning data and strategy into seamless, real-time customer experiences at enterprise scale.
Your Mission
Audit current Zeta ESP/CDP configuration, data flows, and governance; identify top 5 operational gaps and create remediation roadmap
Establish audience QA standards and validation protocols; audit and certify top 10 active segments for accuracy and compliance
Partner with CRM and analytics teams to map existing journey workflows; document technical requirements for 3 new multi-channel journeys
Set up weekly operational health dashboards tracking data ingestion, segment performance, and platform uptime
Launch 2-3 advanced journey programs (real-time triggers, predictive scoring, cross-channel orchestration) with measurable lift targets
Implement full CDP segmentation strategy leveraging behavioral signals, propensity models, and LTV predictors; scale to 50+ audience segments
Optimize email delivery performance and personalization; achieve 25%+ improvement in click-through or conversion rates on priority campaigns
Establish martech governance framework covering data hygiene, permissioning, compliance, and feature prioritization; present quarterly roadmap
KPIs You'll Own
Data Ingestion Latency
Time from event capture to audience availability in CDP; target sub-60 minute real-time activation.
Segment Accuracy Rate
Percentage of active audiences passing monthly validation checks; target 98%+.
Journey Conversion Lift
Incremental revenue or engagement uplift from orchestrated multi-channel journeys vs. control cohort.
Platform Uptime
ESP/CDP system availability; target 99.5%+ excluding scheduled maintenance.
Campaign Delivery Speed
Time from brief approval to segment build, QA, and send-ready state; target 48-72 hours for standard campaigns.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP of Marketing Operations (not specified)
Current Team
Data, IT, and global CRM/Email marketing teams (sizes not specified)
New director-level role to lead existing martech function
The Package
Salary
$180K-$220K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Ralph Lauren Corporation (NYSE: RL) is a $6B+ global luxury lifestyle brand designing, marketing, and distributing apparel, accessories, home, fragrances, and hospitality across 50+ years. The company operates through multiple prestigious brand portfolios including Polo Ralph Lauren, Ralph Lauren Collection, and Purple Label, serving premium customer segments worldwide.
Founded
1968
Funding
Public (NYSE: RL)
Customers
Premium/luxury consumers globally
Culture
Focus on inclusion, belonging, talent development, and amplifying diverse voices; celebration-oriented employee culture
Is This Role For You?
- You've managed ESP (Klaviyo, Iterable, Braze, Salesforce Marketing Cloud) or CDP (Segment, Tealium, mParticle, Zeta) platforms in a director or senior manager role
- You combine technical platform fluency with lifecycle marketing strategy—you can speak both data governance and creative campaign brief
- You thrive on operational complexity: data pipelines, audience segmentation, multi-channel orchestration, and cross-functional enablement
- You want to own the entire martech stack end-to-end and drive measurable customer engagement ROI at enterprise scale
- You're a pure marketer uncomfortable with technical platform ownership, data governance, or system troubleshooting
- You prefer hands-on execution over strategy and operational leadership; this is a director-level enablement role, not a doer role
- You haven't worked with modern CDP or advanced ESP platforms; on-the-job learning will slow your ramp significantly
Interview Process
Recruiter Screen
Background on martech experience, Zeta familiarity (if any), and alignment with director-level scope
Hiring Manager (VP/CMO) Conversation
Strategic vision for CRM operations, data activation, and cross-functional partnerships; Ralph Lauren's specific business priorities
Technical Deep Dive
Panel with data, IT, and martech teams; discuss CDP/ESP architecture, segmentation strategy, governance, and troubleshooting scenarios
Cross-Functional Roundtable
Conversation with CRM, Email Marketing, and Analytics leads on how you'll partner, prioritize, and deliver enablement
Executive Close
Final conversation with executive stakeholder (CFO, CMO, Chief Digital Officer) on roadmap and strategic alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du même type
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.