Lifecycle Marketing Manager

Peek is the operating system powering the experiences industry - from museums and attractions to tours and activities. With over $7B in bookings, Peek’s AI-powered platform has helped thousands of merchants to increase revenues, save time, and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group. The company has raised over $150 million from institutional investors Westcap, Goldman Sachs, and SpringCoast Partners. Learn more at www.peek.com.

As a remote-first company recognized by Forbes as one of America's Best Startup Employers and by Built In as a 2025 and 2026 Best Place to Work, we are a global team of "Peeksters" who "Obsess Over Our Customers," "Accomplish Big Things," "Collaborate With Purpose," and "Get Better Every Day.

The Role

We are seeking a passionate and data-driven Lifecycle Marketing Manager to join our team and play a pivotal role in the success of our B2B SaaS platforms. This role is laser-focused on our partners, the tour, activity, and rental operators who are the backbone of the experiences industry. You will be responsible for developing and executing a comprehensive lifecycle marketing strategy that drives deep partner engagement, accelerates product adoption, and ensures long-term retention.

Responsibilities

• Minimize Partner Chu

  rn: Partner with Customer Success and Product to identify early indicators of partner risk (e.g., low adoption, stalled onboarding, declining usage) and design proactive lifecycle programs that reinforce value, accelerate time-to-value, and reduce churn

• Drive Product Adoption & Retenti

  on: Create targeted programs to increase the adoption of core features and new innovations. Develop strategies to proactively identify at-risk partners and implement retention-focused initiatives

• Partner Journey Mappi

  ng: Develop a deep understanding of the customer partner lifecycle, from onboarding and initial setup to feature adoption, expansion, and advocacy. Identify key milestones, potential friction points, and opportunities for engagement

• Lifecycle Campaign Developme

  nt: Design, build, and optimize multi-channel marketing campaigns (email, in-app messaging, webinars, etc.) tailored to different partner segments and lifecycle stagess

• Personalization at Sca

  le: Leverage partner data and behavioral insights to create personalized, relevant, and timely communications that help partners get the most value out of all three Peek brands: Peek Pro, ACME Ticketing, and Connect&Go

• Cross-Functional Collaborati

  on: Work closely with Customer Success, Product Marketing, Sales, and Support teams to ensure a cohesive and seamless partner experience. Establish feedback loops to bring partner insights back into the organization

• Performance Analysis & Reporti

  ng: Define key performance indicators (KPIs) for partner retention, adoption, and engagement. Regularly analyze campaign performance, report on results, and use data to drive continuous improvement.

This role is for you if

1. You are a builder at heart. You enjoy building, testing, reiterating and launching programs
2. You can work autonomously and also work to gain buy in with supporting teams
3. You are using AI to automate wherever possible
4. The lower funnel is your jam! You're passionate about retention and renewals to increase revenue growth.

Qualifications

• 5+ years of experience in a lifecycle, customer, or product marketing role, preferably within a B2B SaaS company
• Demonstrated experience with agentic AI tools and modern marketing automation to create intelligent, autonomous customer journeys
• Proven track record of developing and executing successful marketing programs that drive customer retention, adoption, and upsell
• Ability to translate product features into clear partner value, driving revenue uplift and faster time-to-value.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Mailchimp, etc) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Proven cross-functional partner to Product and Customer Success on retention and expansion goals.
• Excellent written and verbal communication skills, with a knack for crafting compelling and empathetic copy.

Interview Process

1. Meet a Recruiter
2. Hiring Manager Interview
3. Peer Interview with the Senior Manager, Marketing
4. Case Study/Panel
5. Executive Interview with our CMO
6. References/Offer