Senior Marketing Automation & Lifecycle Manager

Accountabilities:

• Design, implement, and optimize always-on lifecycle marketing journeys across awareness, onboarding, adoption, utilization, retention, and renewal stages

• Own and evolve the marketing automation architecture, including platform configuration, data flows, audience segmentation, and campaign orchestration

• Transition lifecycle marketing programs from batch-based campaigns to automated, trigger-driven customer experiences

• Partner with Product, Engineering, and Data teams to define customer segments, behavioral triggers, and activation strategies

• Develop scalable personalization frameworks and reusable campaign assets to improve efficiency and campaign performance

• Analyze lifecycle metrics and funnel performance to identify opportunities for conversion, engagement, and retention improvements

• Ensure all marketing communications are reliable, compliant, scalable, and aligned with business objectives

• Act as a key liaison between marketing, technical teams, and business stakeholders to align priorities and drive execution

• Leverage customer data and insights to continuously refine lifecycle strategies and enhance customer experiences

Requirements:

• Extensive experience designing and executing end-to-end lifecycle, CRM, or marketing automation programs

• Hands-on expertise with Salesforce Marketing Cloud architecture, implementation, and optimization

• Strong understanding of customer lifecycle management, marketing funnels, and conversion optimization strategies

• Proficiency in SQL and data analysis for audience segmentation, campaign activation, and performance measurement

• Experience collaborating closely with Product, Engineering, and Data teams in cross-functional environments

• Knowledge of email development, including HTML/CSS and dynamic content personalization techniques

• Strong analytical mindset with the ability to translate performance data into actionable recommendations

• Experience building scalable marketing automation frameworks and customer engagement programs

• Excellent communication and stakeholder management skills

• Ability to balance strategic planning with hands-on execution in a fast-paced environment

Benefits:

• Competitive total compensation package ($125,000-$135,000 CAD)

• Equity participation through stock options

• Comprehensive medical, dental, life, disability, and wellness coverage

• RRSP plan with employer matching contributions

• Flexible remote-first work environment

• Generous paid time off and flexible leave policies

• Enhanced parental leave and family support benefits

• Professional development and training opportunities

• Health and wellness allowance

• Volunteer time off and community engagement opportunities

• Employee resource groups, networking initiatives, and social programs

• Computer purchase program and home office support.

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