Senior Community Lifecycle Manager

Accountabilities:

• Own channel strategy and end-to-end lifecycle campaign execution, including campaign development, quality assurance, launches, measurement, troubleshooting, and optimization.

• Build and manage email campaigns using HubSpot or comparable marketing automation platforms, as well as push notification campaigns through first-party tools.

• Develop and improve the data, audience segmentation, automation, and dynamic-content capabilities that power moderator communications.

• Design and execute controlled experiments using treatment and control groups, analyze results, and translate findings into iterative testing and optimization plans.

• Partner with lifecycle strategists to translate audience strategies, value propositions, messaging, and community-growth objectives into effective multichannel campaigns.

• Collaborate with Product, Engineering, and Data Science teams to improve existing marketing capabilities and develop new ways to engage moderators.

• Monitor campaign performance, engagement trends, and email health metrics while identifying and resolving technical or operational issues.

• Establish scalable processes, campaign standards, documentation, and technical practices that support the growth of community lifecycle programs.

• Use data and performance insights to identify opportunities to improve moderator engagement, retention, reactivation, and overall community health.

• Maintain high-quality campaign operations and ensure communications are delivered accurately, consistently, and at scale.

Requirements:

• 7+ years of experience in lifecycle marketing, email marketing, growth marketing, marketing technology, or a related discipline, with significant hands-on campaign execution experience.

• Proven experience building and managing multichannel lifecycle programs for B2C or B2B2C audiences.

• Hands-on experience creating, launching, testing, and optimizing campaigns in HubSpot or a similar marketing automation platform.

• Strong understanding of marketing data infrastructure, segmentation, automation, and campaign analytics, with the ability to read and write basic SQL.

• Experience designing A/B tests or controlled experiments and using performance data to drive campaign decisions and continuous improvement.

• Experience collaborating effectively with Product, Engineering, Data Science, or other technical and cross-functional teams.

• Strong writing, editing, communication, and organizational skills, with the ability to translate strategy into clear and effective user communications.

• Self-starter mindset with the ability to create structure, solve technical and operational problems, and build new programs from zero to one.

• Strong analytical thinking and attention to detail, particularly when working with campaign data, audience segmentation, and technical systems.

• Genuine interest in online communities and a community-first mindset, with an appreciation for the role moderators play in creating healthy and engaged communities.

• Familiarity with HTML or CSS is a plus.

Benefits:

• Comprehensive healthcare benefits.

• Income replacement programs.

• 401(k) program with employer match.

• Global benefits designed to support different lifestyles and needs, including workspace, professional development, and caregiving support.

• Family planning support.

• Gender-affirming care.

• Mental health and coaching benefits.

• Flexible vacation time.

• Paid volunteer time off.

• Generous paid parental leave.

• Opportunities to work on large-scale community lifecycle programs with meaningful audience impact.

• Cross-functional exposure to Product, Engineering, Data Science, and marketing strategy.

• Opportunity to shape the technical foundation and scalable processes behind evolving lifecycle programs.

• Base salary range of $154,700-$216,600 USD, with final compensation determined by factors such as skills, experience, and relevant qualifications.

• Eligibility for equity in the form of restricted stock units and, depending on the level and position offered, potential commission eligibility.

• Flexible, collaborative environment with opportunities to contribute as a hands-on individual contributor.

• Commitment to reasonable accommodations for qualified individuals with disabilities and disabled veterans throughout the hiring process.

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