Marketing Manager - Enrollment & Engagement

Accountabilities:

• Engagement strategy: Lead the design and execution of consumer engagement campaigns across the full funnel, from initial outreach and enrollment through ongoing engagement and re-engagement.

• Campaign planning: Develop compelling messaging strategies, align campaign approaches with client objectives, contribute to new product launch strategies, and support annual marketing planning and performance forecasting.

• Campaign optimization: Continuously test and refine messaging, channels, tools, and campaign approaches to improve enrollment and engagement performance.

• Campaign quality assurance: Maintain rigorous pre-send QA processes, including audience and list accuracy, link validation, personalization, mobile rendering, and compliance checks.

• Client partnership: Serve as the primary marketing contact for clients, understanding their culture, platforms, objectives, and requirements while balancing customization with scalable marketing best practices.

• Program management: Manage campaign timelines, expectations, dependencies, and roadblocks to ensure programs remain on track and deliver against agreed objectives.

• Data and analytics: Analyze campaign, funnel, audience, and channel performance to uncover insights and identify opportunities for growth and improved engagement.

• Reporting: Develop clear campaign performance reports with actionable recommendations for internal and external stakeholders.

• Data visualization: Partner with business intelligence teams to develop and communicate dashboards and data visualizations that make performance trends easy to understand.

• Cross-functional collaboration: Work closely with internal teams and external clients to coordinate campaign execution, resolve challenges, and ensure alignment across multiple priorities.

Requirements:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.

• Experience: 3+ years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels.

• Marketing background: Experience in B2C or B2B2C marketing; experience in healthcare or wellness is strongly preferred.

• Channel expertise: Familiarity with email, SMS, direct mail, digital advertising, CRM platforms, and marketing automation.

• Marketing technology: Hands-on experience with tools such as Iterable, Google Analytics, Wrike, Power BI, or Looker Studio.

• Analytical ability: Strong analytical skills with the ability to interpret campaign data, identify meaningful insights, and translate findings into actionable recommendations.

• Communication: Excellent written and verbal communication skills, with the ability to develop compelling messaging and communicate effectively with clients and internal stakeholders.

• Organization: Highly organized and proactive, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously.

• Collaboration: Strong cross-functional teamwork skills and the ability to build productive relationships across diverse teams.

• Adaptability: Comfortable working in a fast-paced, remote environment where priorities can evolve and initiative is valued.

Benefits:

• Remote-first culture: Fully remote opportunity for candidates based in the United States.

• Flexible PTO: Time off designed to provide flexibility and support work-life balance.

• Paid leave: Paid pregnancy and parental leave.

• Adoption assistance: Adoption Assistance Program.

• Healthcare: Medical, dental, and vision coverage.

• Insurance: Company-paid life insurance, long-term disability, and short-term disability coverage.

• Paid holidays: 14 company holidays.

• Retirement: 401(k) plan with company matching.

• Wellness: Free Fitbit and wellness-focused support.

• Work environment: Casual, collaborative, and engaging workplace culture.

• Professional impact: Opportunity to contribute to programs that help people take action toward better health and improve health outcomes.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1