The Challenge
EA's Battlefield franchise needs someone who can architect sophisticated CRM strategies across email and in-game channels to drive engagement, retention, and monetization for millions of players worldwide. You'll own lifecycle strategy for one of gaming's biggest franchises, reporting directly to the Senior Manager and collaborating with cross-functional teams to turn player data into meaningful experiences.
Your Mission
Map current Battlefield player segments and identify 3-5 high-impact cohorts for targeted CRM campaigns
Audit existing email and in-game content calendar processes; document gaps and propose workflow improvements
Launch 2 strategic campaigns testing new content placement approaches at critical player progression moments
Establish stakeholder relationships across Marketing, Product, and Data teams; create monthly sync cadence
Develop and execute player lifecycle strategy framework tied to LTV metrics across all geographies
Redesign content calendar and approval workflows; reduce campaign launch time by 25%+
Build predictive model identifying at-risk players; pilot retention campaign increasing 30-day active players by 10%
Create comprehensive CRM best practices documentation and train cross-functional teams on new processes
KPIs You'll Own
Player Lifetime Value (LTV)
Track incremental revenue per player cohort by segment over 12-month window to measure retention and monetization impact.
Email Campaign Performance
Monitor open rates, click-through rates, and conversion rates by player segment; target 25%+ improvement quarter-over-quarter.
In-Game Engagement Rate
Measure daily/weekly active users post-CRM campaign, segmented by content type and player progression stage.
Churn Reduction
Track cohort retention rates week-over-week and month-over-month; identify campaigns that reduce churn by segment.
Process Efficiency
Measure time-to-launch for campaigns, approval cycle time, and team bandwidth utilization post-workflow redesign.
Tools & Stack
Your Team
Your Manager
Senior Manager, CRM Strategy - Battlefield
Current Team
Cross-functional Battlefield marketing pod; unclear exact size but multi-team collaboration expected
New role or backfill for senior CRM strategy function
The Package
Salary
$120K-$150K base
Remote
On-site in Kirkland, WA (full-time)
Benefits & Perks
Company Intelligence
Electronic Arts (EA) is one of the world's largest interactive entertainment companies, with franchises including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. EA's marketing team builds content, culture, and community across these brands, focusing on enabling players to play, create, watch, and connect. The company operates globally with a focus on blending creativity with data-driven strategy.
Customers
Millions of players globally across console, PC, and mobile
Culture
Emphasis on creativity, new perspectives, collaborative storytelling, and community-driven marketing
Is This Role For You?
- You've built CRM or lifecycle marketing strategies at scale—5+ years driving retention/monetization metrics in competitive verticals
- You're obsessed with player behavior data and can translate it into compelling segment-based campaigns
- You thrive in cross-functional environments, comfortable partnering with Product, Analytics, and Content teams
- You're genuinely passionate about gaming culture and understand the nuances of engagement beyond traditional marketing metrics
- You can own process improvement—you see broken workflows and immediately map solutions
- You need remote flexibility—this is on-site in Kirkland, WA with no WFH options mentioned
- You're uncomfortable with rapid iteration and high visibility troubleshooting in a live player environment
- You lack hands-on CRM/martech experience or rely entirely on agency support to execute campaigns
- You're not genuinely interested in gaming or player communities—this role demands authentic passion, not just marketing skills
Interview Process
Initial screening
Phone call with recruiter covering CRM background, Battlefield familiarity, and lifecycle marketing experience
Case study/project exercise
Develop a player segmentation strategy or campaign optimization plan based on sample Battlefield player data
Hiring manager interview
Deep-dive with Senior Manager on strategic approach, cross-functional collaboration style, and CRM philosophy
Cross-functional panel
Meet with stakeholders from Analytics, Product, and Email/In-Game teams to assess partnership fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.