Electronic Arts (EA)
Gaming giant acquired by Saudi PIF, 14,500 strong, reshaping interactive entertainment.
Founded
1982
Team size
500+
Famous for
What Electronic Arts (EA) is known for
- Built franchises like The Sims, Madden NFL, and FIFA across console, mobile, and PC platforms.
- Acquired BioWare, Chillingo, and Codemasters to expand portfolio across genres and geographies.
- Shifted from premium releases to live-service and subscription models under Game Pass.
For growth marketers
What it's like to work at Electronic Arts (EA)
Post-acquisition scale-up. 14,500-person organization navigating PIF stewardship while maintaining studio autonomy across sports, action, and simulation titles. Growth challenges span player acquisition, retention mechanics, monetization optimization, and geographic expansion. If you thrive in large, complex organizations with legacy IP and institutional player bases, this is the seat.
About
In their own words
Electronic Arts is a company based in Redwood City (United States) founded in 1982 was acquired by Public Investment Fund in September 2025.. The company has 14,500 employees as of March 31, 2024. Electronic Arts has completed 24 acquisitions, including BioWare, Chillingo and Codemasters..
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