Electronic Arts (EA)
Gaming giant acquired by Saudi Arabia's PIF in 2025, now steering toward new ownership.
Founded
1982
Team size
500+
Famous for
What Electronic Arts (EA) is known for
- Built franchises including The Sims, Madden NFL, and Apex Legends across console and mobile.
- Acquired BioWare, Chillingo, and Codemasters to expand portfolio and technical capabilities.
- Generated billions in revenue through live-service games and digital monetization at scale.
For growth marketers
What it's like to work at Electronic Arts (EA)
Established player in games. 14,500 person organization navigating major ownership transition post-PIF acquisition. Growth challenges span player acquisition, retention mechanics, and live-ops monetization across franchises. If you're looking to market at enterprise scale in entertainment, this is the seat.
About
In their own words
Electronic Arts is a company based in Redwood City (United States) founded in 1982 was acquired by Public Investment Fund in September 2025.. The company has 14,500 employees as of March 31, 2024. Electronic Arts has completed 24 acquisitions, including BioWare, Chillingo and Codemasters..
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