CRM Analytics Manager

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We are seeking a Manager, Data Science and Analytics to support CRM analytics and insight delivery for a large consumer electronics account. This is a hands‑on role that partners closely with senior client stakeholders and internal strategy and account leaders to shape measurement, interpret performance, and influence marketing decisions.

The Manager is a mid-level analytics leader who personally drives analysis and storytelling while also managing and developing a small team of analysts. This role balances direct analytical contribution, client engagement, cross-functional team collaboration, and people management, with accountability for both insight quality and team output.

Responsibilities

Client Leadership, Storytelling & Insight Delivery

• With minimal oversight, serve as an analytics leader in internal and some external client engagements, owning how CRM performance is framed, communicated, and translated into recommendations
• Lead the development of client‑ready narratives that connect CRM data to business outcomes, optimization opportunities, and future planning
• Present insights confidently to senior stakeholders, focusing on implications and next steps rather than metrics alone
• Partner with strategy, audience, and account teams to ensure analytics align to CRM goals, campaign intent, and client priorities

• Actively perform and lead analysis of CRM performance across campaigns, audiences, and lifecycle programs
• Swiftly investigate trends, anomalies, and drivers of performance, balancing hands‑on analysis with strategic interpretation to drive timely action.
• Shape and apply measurement approaches, KPI frameworks, and A/B test readouts to support decision‑making
• Ensure analytical outputs are accurate, consistent, and clearly tied to business questions and outcomes

• Manage and mentor 1–2 analysts while remaining directly involved in day‑to‑day analytical work
• Provide guidance on analytical approach, storytelling, and client communication, reviewing and elevating team deliverables
• Balance personal execution with delegation, helping analysts grow while maintaining delivery quality and speed
• Support prioritization across workstreams, fostering collaboration across analytics, strategy, and account teams

• 4–6 years of experience in analytics, data science, or a related field, with solid understanding of the CRM marketing ecosystem (email, push, SMS, lifecycle, segmentation, journeys, audiences, KPIs)
• Strong stakeholder communication, including presenting insights and recommendations to senior and executive‑level stakeholders
• Advanced experience working within Microsoft Excel, experience working within Tableau or similar platforms is a plus
• Proven ability to synthesize complex data into clear, persuasive stories that drive action
• Strong judgment in ambiguous environments, with the ability to independently drive work forward
• Excellent written and verbal communication skills, with executive presence and influence
• SQL and Python are a plus

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $93,200 - $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/24/26.

All your information will be kept confidential according to EEO guidelines.