The Challenge
BEES is AB InBev's digital B2B marketplace hitting $40B GMV across 26 countries with 3.5M+ customers. You'll own CRM campaign execution and optimization for a global retail media operation, directly driving engagement and conversion across markets.
Your Mission
Master Braze platform workflows and execute 8-10 live campaigns across assigned markets with 90%+ on-time delivery
Build audience segmentation frameworks and deliver 3 data-backed optimization recommendations per campaign
Establish performance baseline across key channels (email, push, SMS) and identify top 5 improvement opportunities
Document 2-3 test-and-learn playbooks from early campaigns to standardize across the global team
Scale CRM execution to support 20+ campaigns monthly with measurable lift in engagement rates (+15% target)
Lead A/B testing roadmap across 4 core communication channels and translate results into replicable best practices
Develop market-specific CRM playbooks for 3-5 key geographies, enabling local teams to operate independently
Generate monthly insights dashboard tracking campaign health, conversion trends, and competitive benchmarks
KPIs You'll Own
Campaign Delivery Rate
Percentage of scheduled campaigns launched on-time and to correct audience segments.
Email/Push Engagement Rate
Open rate, click-through rate, and conversion rate across digital communication channels.
Audience Segment Accuracy
Percentage of audience definitions matching intended customer cohorts vs. actual send data.
Test Win Rate
Percentage of A/B tests with statistically significant winners that improve primary KPI.
Campaign ROI/ROAS
Revenue or GMV attributed to CRM campaigns relative to send volume and execution cost.
Tools & Stack
Your Team
Your Manager
Retail Media & CRM Global Lead
Current Team
Global team supporting 26 markets; local market CRM teams
New role backfilling growth in CRM operations
The Package
Salary
$65K-$85K BRL annually (est. 2026 São Paulo market)
Remote
On-site in São Paulo, São Paulo, Brazil
Benefits & Perks
Company Intelligence
AB InBev is the world's top 5 consumer company and #1 global brewer with 500+ brands including Corona, Budweiser, and Michelob Ultra. BEES, launched 2019, is their digital B2B marketplace connecting 3.5M+ retailers to suppliers across 26 countries, managing $40B+ GMV annually and expanding into multi-category commerce.
Founded
2019
Customers
3.5M+ registered retailers, bars, restaurants, hotels, grocery stores, pharmacies across 26 countries; 1st party (AB InBev) and 3rd party CPG brands (Nestlé, Mondelez, L'Oréal, Gloria)
Culture
Exceptional team focused on consumer/customer understanding, new technology adoption, and scaling growth; data-driven digital transformation mindset
Is This Role For You?
- You're fluent in Braze or similar marketing automation platforms and can hit the ground running on campaign setup
- You love data-you naturally spot trends in performance metrics and ask 'why' before making optimization calls
- You thrive in global, cross-functional environments and can translate stakeholder requests into executable campaigns
- You're detail-oriented: audience segmentation, campaign timing, and copy variants matter to you
- You need remote flexibility-this is 100% on-site in São Paulo
- You prefer strategic planning over hands-on execution; this role is 70% doing, 30% thinking
- You don't speak Portuguese or aren't comfortable working with local market teams in Portuguese
Interview Process
Initial Screening Call
30 min with recruiter on CRM/marketing automation background and motivation for BEES
Technical Assessor Round
45 min case study: analyze sample campaign data and recommend optimizations (Braze knowledge tested)
Hiring Manager Interview
60 min with Retail Media & CRM lead on campaign execution experience, test-and-learn mindset, and global team fit
Team Fit Round
30 min with 1-2 peer analysts discussing workflow, tools proficiency, and collaboration in fast-paced environment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.