The Challenge
APDA is a $338M+ nonprofit fighting Parkinson's disease and needs a strategic CRM leader to transform constituent data into revenue growth. You'll own their entire data ecosystem (RENXT, Luminate, Omatic, Bloomerang) while unlocking donor insights that directly fund research and patient services.
Your Mission
Audit and stabilize all CRM systems (RENXT, Luminate Online, Omatic, Bloomerang, Constant Contact) to ensure data integrity and identify quick-win optimizations
Build foundational donor analytics dashboards for Development leadership showing retention rates, lifetime value, and campaign ROI
Establish cross-departmental data governance framework and train Development, Marketing, and Programs teams on CRM best practices
Map current data flows and integrations to identify gaps between fundraising goals and reporting capabilities
Launch predictive donor models identifying high-value prospects and churn risk to inform revenue strategy
Reduce manual reporting by 60% through automated dashboards and self-service analytics for stakeholders
Execute 2+ CRM platform upgrades or integrations that improve fundraising workflow efficiency
Present quarterly strategic insights to VP of Development and Executive team on donor trends, campaign performance, and revenue forecasting
KPIs You'll Own
Donor Retention Rate
Track year-over-year retention of donors by segment to measure engagement effectiveness and pipeline health.
Campaign ROI
Monitor fundraising campaign performance (revenue vs. spend) to optimize marketing spend allocation.
Data Quality Score
Measure completeness and accuracy of constituent records across all CRM systems.
System Uptime
Track CRM ecosystem availability to ensure no fundraising or operational disruptions.
Time-to-Insight
Measure speed from data request to actionable analysis delivery for leadership decision-making.
Tools & Stack
Your Team
Your Manager
Vice President of Development
Current Team
Unknown size; likely small data/analytics team supporting fundraising ops
Not specified; likely backfill or expansion
The Package
Salary
$130K-$160K base
Remote
Hybrid with required national travel; ideally based in Tri-State/NY Metro area for periodic in-person meetings and events
Benefits & Perks
Company Intelligence
The American Parkinson Disease Association (APDA) is a nationwide nonprofit founded in 1961 dedicated to improving life for ~1M Americans with Parkinson's disease. They've invested $338M+ in patient services, education, and research across a network of local chapters.
Founded
1961
Culture
Values-driven: Commitment, Respect, Collaboration, Integrity, Accountability. Mission-focused nonprofit culture emphasizing diversity, equity, and transparency.
Is This Role For You?
- You've led CRM systems or data analytics teams and know Salesforce/RENXT/Luminate ecosystems inside out
- You love translating messy data into clear insights that drive revenue and strategy
- You thrive in nonprofits or mission-driven orgs where your work directly impacts real people
- You're comfortable wearing multiple hats: systems operator, analyst, and internal consultant to leadership
- You get energized by optimizing processes and eliminating reporting toil for teams
- You need pure remote work-this role requires hybrid + travel to NYC Metro and nationwide events
- You're a hands-off director-this is operational leadership with hands-on CRM management required
- You only want predictable 9-to-5 work-nonprofit fundraising cycles create seasonal analytics crunches
Interview Process
Phone Screen
Hiring manager reviews CRM background, Salesforce/RENXT experience, and data analytics depth
Technical Assessment
Likely case study: analyze fundraising data scenario, present insights, recommend CRM improvements
Leadership Interview
VP of Development discussion on strategy, stakeholder management, cross-functional collaboration
Stakeholder Panel
Meet with Development, Marketing, or Programs leaders to assess fit and alignment on data priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.