The Challenge
Amazon's Lifecycle team owns customer engagement across owned channels—homepage, email, landing pages. You'll design and scale experimentation programs that drive repeat purchases and deepen customer relationships at one of the world's largest retailers.
Your Mission
Design and launch 3-4 A/B tests on core lifecycle channels (email, homepage, cross-site) to establish baseline performance metrics and test framework
Develop customer segmentation model for retargeting high-value segments with personalized offers and messaging
Partner with cross-functional teams to document testing methodology and establish repeatable execution playbook
Report initial learnings to leadership on campaign performance, adoption metrics, and key insights from early experiments
Scale 2-3 winning lifecycle campaigns across channels, targeting repeat purchase lift and customer lifetime value growth
Build predictive segmentation models using historical data to identify and target customers most likely to adopt new shopping behaviors
Establish quarterly optimization rhythm—iterate on messaging, timing, and creative based on experimental results
Create best practices documentation and training materials that enable partner teams to execute lifecycle campaigns independently
KPIs You'll Own
Repeat Purchase Rate
Percentage of customers who make a second purchase within 90 days of lifecycle campaign exposure.
Campaign Engagement Rate
Click-through and conversion rates across email, homepage, and cross-site placements.
Customer Lifetime Value (CLV) Lift
Incremental revenue per customer attributed to lifecycle engagement programs vs. control group.
Test Velocity
Number of experiments launched and completed per quarter to drive rapid learning and optimization.
Segmentation Performance
Response rates and conversion lift for targeted customer segments vs. broad audience sends.
Tools & Stack
Your Team
Your Manager
Not specified in job description
Current Team
Cross-functional team with mixed experience levels; will partner with program owners across Amazon
New role
The Package
Salary
$85K-$120K base
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
Amazon is the world's largest e-commerce and cloud computing company, serving millions of customers globally. The Lifecycle Marketing team owns customer engagement strategies that drive repeat purchases and deepen relationships across Amazon's owned channels.
Customers
Millions of Amazon customers globally
Culture
Inclusive, leadership-driven culture emphasizing diversity, curiosity, customer obsession, and continuous learning
Is This Role For You?
- You've managed lifecycle or retention marketing campaigns end-to-end and can speak to uplift metrics, not just activities
- You're fluent in English and Spanish and want to drive impact in a Mexico City-based role
- You thrive with data—Excel-level manipulation, experimentation design, and translating results into narrative for leadership
- You're comfortable in ambiguity, test-and-learn culture, and can balance speed with rigor in campaign execution
- You've partnered successfully across functions (product, analytics, creative) to iterate on programs quickly
- You need remote flexibility—this is on-site in Mexico City only
- You're stronger in creative/brand marketing than in data, segmentation, and analytical decision-making
- You don't have 5+ years of professional marketing experience or aren't fluent in both English and Spanish
Interview Process
Initial screening
Phone call with recruiter to confirm fluency in English/Spanish, verify marketing experience, and assess cultural fit
Marketing exercise or case study
Design a lifecycle campaign or analyze a test scenario—expect questions on segmentation, messaging, and metrics
Hiring manager interview
Deep dive into past campaigns, experimentation mindset, cross-functional collaboration, and how you approach ambiguity
Cross-functional panel
Conversation with peers from analytics, product, or creative to assess partnership potential
Final executive round
Leadership conversation on vision, business acumen, and long-term growth thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.