Manager, Content Marketing

You Will Be

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives

• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans

• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives

• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization

• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables

• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps

• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy

• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations

• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts

• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies

• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

You Must Have

• 2-3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.

• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.

• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.

• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.

• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.

• Strong client-facing communication, presentation, and project management skills.

• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.