The Challenge
Lasso Labs is scaling three consumer brands (Lasso Labs, CronchClub, Froobies) and needs someone who lives on TikTok and Instagram. You'll own the social presence across all three, turning trends into viral moments before anyone else catches on.
Your Mission
Establish consistent posting cadence (3-5x weekly minimum) across TikTok, Reels, and LinkedIn for all three brand accounts with zero missed posts
Create and publish 30+ short-form videos using trending sounds, formats, and hashtags with documented performance tracking (views, engagement rate, saves)
Build foundational brand voice docs for each of the three brands showing distinct tone, content pillars, and audience insights
Grow combined follower count by 15-25% across all three accounts and establish baseline engagement benchmarks for month 4+ optimization
Deliver 120+ pieces of published content across all platforms with 40%+ average engagement rate (comments + shares relative to views)
Identify and execute 2-3 viral content opportunities per brand per month, tracking which formats and trends drive 10x+ views
Establish repeatable content production workflow (ideation → shoots → edits → posting) that reduces cycle time by 30% from month 3
Convert temp contract to full-time role by demonstrating audience growth of 50%+, consistent high-performing content, and seamless team integration
KPIs You'll Own
Engagement Rate
Track comments, shares, saves, and clicks as % of total views across all platforms to measure content resonance.
Follower Growth Rate
Measure net new followers month-over-month for each brand account to validate content-market fit.
Content Output Velocity
Monitor pieces published per week and average turnaround time from concept to posting to ensure consistency.
Viral Hit Rate
Percentage of content hitting 10K+ views per brand per month, indicating trend prediction accuracy.
Community Health
Response time to DMs and comments, plus sentiment analysis of mentions to track brand perception.
Tools & Stack
Your Team
Your Manager
Not specified, likely Head of Marketing or Social Media Lead
Current Team
Not specified, appears to be new social function or existing team expansion
New role or backfill—temp-to-hire suggests potential expansion of content team
The Package
Salary
$52K-$68K base
Remote
On-site in Somerville, MA (full-time)
Benefits & Perks
Company Intelligence
Lasso Labs operates multiple consumer-focused brands (Lasso Labs, CronchClub, Froobies) likely in the food/beverage or lifestyle space. They're actively scaling social presence and looking for creators who can keep pace with rapid trend cycles.
Culture
Fast-paced, trend-driven, scrappy. Low-ego, high-output environment that values creative autonomy and quick decision-making.
Is This Role For You?
- You spend 2+ hours daily on TikTok and Reels and genuinely understand what makes content stop the scroll
- You've created personal or brand social content with real traction (10K+ followers or viral posts) and can explain why it worked
- You're comfortable juggling multiple brand voices simultaneously and staying organized across posting schedules without heavy oversight
- You think in trends—you spot sounds, formats, and moments before they peak and can execute within 24-48 hours
- You view social media as a checkbox task or prefer corporate-polished content over authentic, scrappy vibes
- You need extensive creative direction or hand-holding; this role demands independent ideation and execution
- You can't commit to on-site work in Somerville, MA (temp phase before potential full-time conversion)
Interview Process
Portfolio Review
Submit 3-5 examples of best-performing content you've created (personal brand, previous employer, passion projects) with metrics
Culture Fit + Trend Chat
Casual conversation about current TikTok/Reels trends, what's working, and your creative philosophy
Content Concept Test
Pitch 2-3 content ideas for one of the three brands based on recent trends and brand positioning
Final Interview with Leadership
Alignment on role expectations, temp-to-hire criteria, and team dynamics
Interested in this role?
Apply now and hear back within days, not weeks.
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