Fractional Chief Marketing Officer (CMO)

Accountabilities:

• Develop and own the overall marketing strategy, aligning priorities, positioning, audience segments, and initiatives with business objectives and growth-stage needs.

• Define and refine target audiences, messaging, brand voice, and positioning to strengthen market differentiation and customer engagement.

• Lead customer acquisition and demand-generation strategies across paid, organic, content, SEO, social, email, lifecycle, community, and referral channels.

• Identify the highest-leverage growth opportunities and build a sustainable acquisition model that reduces dependency on paid channels.

• Establish marketing KPIs and reporting frameworks covering CAC, LTV, conversion rates, funnel performance, channel efficiency, and overall marketing ROI.

• Guide content strategy across formats such as blogs, video, social media, and email while ensuring consistency in brand identity and messaging.

• Manage and coordinate agencies, freelancers, contractors, and other marketing partners, providing clear priorities, direction, and performance feedback.

• Establish a regular marketing reporting cadence and communicate progress, challenges, opportunities, and recommendations clearly to executive leadership.

• Continuously test, analyze, and optimize campaigns, messaging, channels, and customer journeys based on data and market feedback.

• Provide strategic leadership while remaining hands-on with execution in a lean, fast-moving environment.

Requirements:

• 8+ years of marketing experience, including senior leadership experience at the VP, Director, CMO, or equivalent level.

• Direct marketing leadership experience in EdTech and/or SaaS, with experience in either B2B or B2C environments required.

• Proven success transitioning organizations from reliance on paid acquisition toward sustainable organic growth through SEO, content, community, referrals, or similar channels.

• Strong understanding of both brand marketing and performance marketing, with the ability to connect long-term brand development to measurable commercial outcomes.

• Demonstrated ability to develop and execute marketing strategies in early-stage, growth-stage, or resource-conscious environments.

• Hands-on experience with marketing analytics, performance measurement, funnel optimization, and data-driven decision-making.

• Experience managing agencies, freelancers, contractors, or small internal marketing teams.

• Excellent written and verbal communication skills, with the ability to present recommendations and performance clearly to executive stakeholders.

• Strong autonomy, strategic judgment, and the ability to prioritize effectively without extensive supervision.

• Must be based in the United States and authorized to work in the U.S.

• Availability for approximately 20 hours per week, with flexibility to align with team working hours.

• Experience scaling an early-stage or bootstrapped company is preferred.

• An established network of trusted specialists or agencies across areas such as design, paid media, SEO, or content is a plus.

Benefits:

• Monthly compensation of $5,000-$7,000, commensurate with experience.

• Approximately 20 hours per week with a flexible schedule.

• Fractional, contract-based engagement structured as a 1099 rather than a full-time employee position.

• Remote work from anywhere in the United States.

• Opportunity to operate at the executive level and directly influence marketing strategy and business growth.

• High degree of autonomy and flexibility within a lean, collaborative environment.

• Opportunity to build sustainable acquisition channels, strengthen the brand, and directly influence measurable growth.

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