The Challenge
VML is looking for a hybrid creative who can bridge brand strategy and digital culture. You'll transform ideas into viral UGC content for blue-chip brands like Coca-Cola, Microsoft, and Ford—shooting, editing, writing copy, and covering live events in real-time.
Your Mission
Produce 15-20 UGC pieces monthly (TikTok/Reels format) with measurable engagement benchmarks and brand authenticity compliance
Master VML's creative brief framework and establish copywriting voice across 3-4 active client accounts
Build proficiency in mobile editing tools (CapCut, InShot, Adobe Premiere) and establish a content production workflow
Cover 4-6 live brand events in Cali, delivering same-day recap content with 80%+ engagement rate vs. baseline
Lead UGC content strategy for 2 major accounts, driving 25%+ increase in organic reach and engagement metrics
Develop a repeatable content playbook combining on-camera talent, behind-the-scenes storytelling, and viral trend adaptation
Integrate AI tools into production pipeline to reduce editing time by 30% while maintaining quality standards
Mentor junior creators on set and contribute strategic insights to weekly creative brainstorms with account teams
KPIs You'll Own
Content Engagement Rate
Track average engagement (likes, comments, shares) on UGC pieces vs. brand baseline; target 3-5% improvement monthly.
Video Production Velocity
Measure turnaround time from brief to final deliverable; benchmark against 48-72 hour SLA for event coverage.
Viral Performance Index
Monitor percentage of content hitting 100K+ impressions; track trending audio/format adoption within 48 hours of platform trends.
Copy Performance
A/B test headlines and captions; measure CTR and comment sentiment to refine voice and tone across accounts.
Tools & Stack
Your Team
Your Manager
Creative Director or Social Media Lead (not specified)
Current Team
Embedded within account teams; collaboration with strategists, designers, and account managers
New role to expand social/UGC production capacity at VML Cali office
The Package
Salary
$45K-$60K COP annually (estimated 2026 market for mid-level Colombia-based creative)
Remote
On-site required in Cali, Valle del Cauca—no remote flexibility for event coverage and real-time collaboration
Benefits & Perks
Company Intelligence
VML is a WPP-owned creative agency combining brand experience, customer experience, and commerce for global blue-chip brands. The agency employs 26,000 people across 55+ markets and is recognized as a Leader by Forrester Wave in creative, digital experience, and marketing services.
Team Size
500+
Customers
AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, Wendy's
Culture
Human-first, award-winning, innovation-driven creative culture with emphasis on connected brand experiences and growth outcomes
Is This Role For You?
- You're equally comfortable writing punchy copy and operating a camera—hybrid creative skills are non-negotiable
- You obsess over TikTok and Instagram trends and can predict what content will perform 72 hours before it goes viral
- You thrive in fast-paced agency environments where briefs land Monday and content ships Wednesday
- You actually live in or are willing to relocate to Cali for on-location event coverage and real-time collaboration
- You're comfortable being on camera and directing talent; appearing in UGC doesn't intimidate you
- You want remote flexibility—this role is on-site in Cali and requires physical presence for events
- You're a purist designer or copywriter; this role demands you execute both sides equally well
- You're risk-averse; VML expects creative risk-taking and rapid iteration on trending formats
- You lack proficiency with mobile video editing tools or have weak knowledge of current social platforms
Interview Process
Portfolio Review
Submit 5-7 best UGC pieces (video + copy samples); panel evaluates creative range, technical execution, and platform understanding
Live Copywriting Challenge
30-minute timed brief: write 3 copy variations for a trending format; tests speed and brand voice adaptation
Creative Director Interview
Discuss your creative process, platform obsessions, and approach to balancing strategy with viral potential
On-Camera Presence Test
Brief recorded segment explaining your creative philosophy; evaluates on-camera comfort and communication clarity
Interested in this role?
Apply now and hear back within days, not weeks.
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About Brand Marketing Roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.